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  1. #41
    Sherlock's Avatar
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    Quote Originally Posted by RacingJim View Post
    I must also say I don't like the glorification of these big-boy media affiliate companies. I liked the idea of this being something a normal person could get into and try and make a living (or a fortune) from. As inevitable as it is that these big companies sprouted up and will eventually dominate, I just find it somehow... disappointing.
    I agree. But look at your own business.

    You have indeed champagne problems, but it is a very important issue. You can either let your business to fade away or you have to outsource more and more and since even outsourcing is a hard job, you have to hire other people who will manage the working people. In other words you will be the corporation.

    Or there is, as always, the unpaved third way. To extend the business but not to be trapped into corporation with anonymous employees, who have the average salary and secretly hate you.

    There are bigger challenges than to just make more money (even when money making and maximalizing the profit must be the goal as well, otherwise it is just lunatic leftist bullshit sponsored from past revenues).
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  3. #42
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    Quote Originally Posted by RacingJim View Post
    I must also say I don't like the glorification of these big-boy media affiliate companies. I liked the idea of this being something a normal person could get into and try and make a living (or a fortune) from. As inevitable as it is that these big companies sprouted up and will eventually dominate, I just find it somehow... disappointing.
    You do realise that all these companies started exactly as you describe?
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  5. #43
    RacingJim is offline Public Member
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    Quote Originally Posted by Jokerman99 View Post
    You do realise that all these companies started exactly as you describe?
    Of course I realise that, I'm not stupid. I just don't like the way everything now goes corporate. There just becomes less hope for the little man.

    Look at the gambling affiliate marketing niche 5-10 years ago and it's a different animal now with these big companies. Like I said, inevitable when there's so much money on the table, but sad at the same time. It was nice when it was individuals or very small companies.

    Now you have companies like Oddschecker (great company) who came up with a great idea and then sold out to the corporates at Sky. Then you have guys who started out small acting like THEY are the corporates trying to gobble up their rivals. It's inevitable, but a shame. I'm a big fan of independent small business in whatever niche, a good example = record labels (the music goes **** when the big corporates come in) or any other business.

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  7. #44
    Jokerman99 is offline Private Member
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    Quote Originally Posted by RacingJim View Post
    Of course I realise that, I'm not stupid. I just don't like the way everything now goes corporate. There just becomes less hope for the little man.
    With that kind of attitude no one would ever succeed. A company is a natural evolution for affiliates who have outgrown the guy in a basement + network of freelancers model. I see it as a huge positive as it shows that affiliates can scale what they are doing to become huge companies with hundred million+ market caps. Catena and XL media started as guys with a simple website and now are huge. For me, that is far more inspiring than seeing a one man ship.

    As for no hope for the little man. That is just silly. There are new affiliates coming in and crushing it year after year. And in other industries, unicorns being created by the boatload every year.
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  9. #45
    Sherlock's Avatar
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    RJ take it from the positive side. Those sites who are buying the projects are also killing them, because they do not develop them properly. So they make space for the new projects.
    We are all bloodsucking ticks, hungry, devious
    each one latched on to the ass of the previous
    when the last and the first latch on it can be shown
    ass-blood sucked by the first from the last is his own

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  11. #46
    RacingJim is offline Public Member
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    Quote Originally Posted by Jokerman99 View Post
    With that kind of attitude no one would ever succeed. A company is a natural evolution for affiliates who have outgrown the guy in a basement + network of freelancers model. I see it as a huge positive as it shows that affiliates can scale what they are doing to become huge companies with hundred million+ market caps. Catena and XL media started as guys with a simple website and now are huge. For me, that is far more inspiring than seeing a one man ship.

    As for no hope for the little man. That is just silly. There are new affiliates coming in and crushing it year after year. And in other industries, unicorns being created by the boatload every year.
    I didn't say no hope. I said less hope. You are a patronising person.

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  13. #47
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    A lot of the bigger sites brought out have dropped considerably, usually they just get turned into a gravy train with more ads, more programs and less valuable content

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  15. #48
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    true. i think at some point people, mainly the ones that made lots of money just retire and just let the site degrade with time
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    Quote Originally Posted by wonderpunter View Post
    A lot of the bigger sites brought out have dropped considerably, usually they just get turned into a gravy train with more ads, more programs and less valuable content
    Yes.

    They buy usually the better performing websites, which means websites of SEO-masters or websites with very valuable content. The first ones are the perfect buys for them, the second ones not. They optimize the deal and have their risk spread on many affiliate accounts.

    Dedicated writers with experience in the industry, sometimes both as player and affiliate, are replaced by 9 to 5 writers that re-write for 1 ct a word (or less) low quality content. Result: player value drops. And dropping player value for them is the sign to put even more ads, banners, links, etc.

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  18. #50
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    Quote Originally Posted by Sherlock View Post
    RJ take it from the positive side. Those sites who are buying the projects are also killing them, because they do not develop them properly. So they make space for the new projects.
    This. They buy the sites, change the model to what has worked for their other sites, and then the sites die. If it's not broken, don't fix it.

    Quote Originally Posted by wonderpunter View Post
    A lot of the bigger sites brought out have dropped considerably, usually they just get turned into a gravy train with more ads, more programs and less valuable content
    One thing I've noticed is those big companies buy a well performing site, change it to flat fees, and remove the programs who are already working well for the site for programs who are working well on their other sites. Then the site dies because as we all know, what works for one site may or may not work for another site.

    Again, if it's not broken, don't fix it.

    There's plenty of room for new/small affiliates to fill in these spaces. If you have no traffic and you're asking for a fee to be placed on your site you'll find that the operators not willing to pay are probably not going to be as willing to negotiate on revshare percentages when it comes to any other deals later down the track. Prove why you deserve the flat fee before you ask for it.
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