We went through the latest papers from the Journal of Gambling Studies and picked out the most useful findings for our partners

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🎯 Test your ad frequency. 75% of players regularly see online casino ads. A user who encounters an ad 3-4 times is highly likely to make a deposit


🌍 Focus on retention in Tier 1 GEOs for the long game. The audiences (Europe, Canada, Australia) demonstrate better brand recall and longer-lasting activity, which translates directly into higher LTV and more stable revenue


⚡ Tier 2 markets offer scale but demand more effort. While they provide significant volume, player loyalty is lower. Retaining these users requires retention mechanics and a thoughtful engagement strategy


👨💻 Men under 35 are your core audience. This group reacts to ads faster than anyone else and they’re more likely to make both first and repeat deposits


📱 A digital-first approach delivers the best results. Online ads, mobile formats, and social networks drive the strongest engagement, with gamified and personalized creatives proving particularly effective


💡 Advertising in iGaming is the key to revenue growth. Those who master creatives, GEOs, and contact frequency own the market

🦈 Join us now to get data-driven insights for every GEO, a library of winning creatives, and the strategy to become a market leader



About Revsharks
 At Revsharks, we combine data, UX, and behavioural insights to keep players active in a sustainable way. You bring the traffic – we make sure it converts into long-term value.

📩 Email: affiliate@revsharks.com
💬 Telegram: @revsharks
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