
Originally Posted by
James_W
Hi,
We appreciate the concern.
Here is an overview of the current state of play.
1. All affiliates, without prejudice and without factoring in size, relationship, target market, were emailed about the UK sports opening account offer changes, initially asking them to a) confirm receipt of our email and b) subsequently confirm that they had removed any references of the UK Sports open account offer within our deadline.
2. We would have liked to send this with more notice but were unable to, due to wider business considerations.
3. The deadline given was 12pm UK time, Friday 29/09/17, to remove UK sports opening account offer promotion, after acknowledging our initial communication.
4. During the week, phone calls were attempted with those where no reply was received, to ensure that they had received the communication.
5. Chaser emails along with web messageswere also sent out via our messaging tool.
6. At the deadline on Friday, any affiliates that had not confirmed receipt of the email, and had not confirmed the removal of any promotion, were added to a suspension list.
7. Anyone that acknowledged the email, or confirmed the removal of promotion, after the deadline, had already been added to the suspended list.
8. Accounts were suspended in order for us to establish contact with partners that didn’t acknowledge our communication, due to our compliance obligations.
9. No accounts have been closed, and we have no desire to close any account of any affiliate that wishes to work with us in a compliant manner.
10. For reassurance, suspension in this instance essentially means you cannot login to your account. It doesn’t mean that previous customers have been lost, or withdrawable balances have been affected, nor that players won’t track whilst your account is suspended.
11. We did initially mention changing commissions (for the suspension period) to 0% in our initial email, but we decided not to take this course for 99% of suspended affiliates.
12. Our own hosted content is a different matter entirely here, the priority is removing affiliate created content due to the longer lead times involved (because we don’t control affiliate content directly).
The overarching point is that bet365 has a regulatory obligation to ensure its affiliates do not promote misleading and/or expired offers.
We appreciate deadlines were tight for all parties involved, including ourselves, however this isn’t mitigation for not acknowledging our emails and phone calls in a climate where compliance is mandatory.
We are working hard to coordinate a huge undertaking of essentially removing the current UK Sports Open Account Offer from the internet. This is easier where our directly hosted content is concerned, but much more complex for any content that affiliates have created themselves.
If it transpires that there have been any errors (at our end) that have negatively impacted any affiliate, we will take responsibility and the required steps to remedy them. Our controls, checks, and deadlines here will have ensured that errors are very unlikely.
Finally, I/we rate every single member of our team very highly, and completely disagree with any opinion contrary to that.
This is the only public statement I am going to make on this.
Thanks