What decision will you make?

[usaonlinecasino]

What will you do after you joined an affiliate program and got the performance stats like few hundred clicks and 50-100 downloads, but no signup of players each month? Should you keep the promotion, extend the promotion, or consider promote other brands?

With the stats as mentioned above, is there any problem with the casino/poker/bingo site(s)? No signup may indicate their games not attractive, or anything else?

[Chips]

I would have a long conversation with my affiliate manager. Perhaps he/she might see a reason for not converting and offer some solutions for you. If the AM is not up to discuss it I would drop the program.

Do you have a custom landing page? If so, is it effective? It sure doesn't look like it.
Perhaps sending the traffic to a new landing page or promotion will help?
What are you selling the visitor? A free chip will gain tons of sign ups but a low conversion ratio. Still looks a bit low even for a free chip offer.

[TravG]

Agree with Chips. You need to have a long conversation with your affiliate manager and see what the norm is and why you are so below. If they cant give you some solid answers or suggestions I would spend my time elsewhere.

[usaonlinecasino]

Thanks, Chips and UPB. Merry Christmas and Happy New Year to both of you!

I will communicate with the affiliate manager to find why the conversion rate is so low and see if there any improvement opportunity. Then I believe I will have some ideas of myself.

[FutureCasino]

No signups is harder to explain than low conversions from signup to player (usualy processing in US).

I'm with Chips: try a different landing page or different brand. Also, check your top performers and try something similar with these guys.

Btw, i've checked your sig and there are some brands that are inactive or no longer work in US. I assume you know, but just in case...