What's a good PPC (price per click) to charge an advertiser?

[AK]

Thank you JamesMC. I had actually already found the pricing on your site -- I had it in my notes from 2006 from when I was last doing market research. You're the only site I found advertising PPC rates for banners, so this was exceptionally helpful.

I didn't see any gambling banners when I visited the site, but I assume that's because I'm in the U.S. and you're geo-targeting your ads so U.S. visitors don't see gambling ads. But surely Vonage, Adobe et. al. aren't paying £2.50-3.50 per click?!

Your correct regarding Vonage, etc... I decided to try a PPC model with Google Adsense on a Nba Handicapping blog for Handicappers and Sportsbooks. The average cost per click on there bidding with adsense averages out to just over $1.02 a click. If they are maxed out for there daily spending limit there is times where "public service ads" like Vonage appear and there less than a quarter a click. If You can deal with these companies in your niche and can skip the middle man like Google Im sure $2.00-2.50 a click would seem reasonably fair.

Best Of Luck!

[jamesmc]

Hi Michael
Correct, we don't run any gambling in the US as we are part of a publicly listed UK company.
Obviously the pricing model is different in the US too!
Cheers
James