View Poll Results: How do you react to the intriguing email subject line?

Voters
15. You may not vote on this poll
  • Delete the email without opening

    7 46.67%
  • Open it but delete once you realise it's a marketing request

    6 40.00%
  • Read the email carefully and respond to the sender believing it's genuine

    1 6.67%
  • Other - please explain in a post below

    1 6.67%
Results 1 to 14 of 14
  1. #1
    benthomaslee's Avatar
    benthomaslee is offline Public Member
    Join Date
    December 2009
    Posts
    83
    Thanks
    45
    Thanked 14 Times in 12 Posts

    Default Would you be intrigued or sceptical??

    Hi guys,

    In the ever difficult world of trying to get my recruitment emails read I'm wondering whether an intriguing subject line will make you take notice or just be discarded with all the rest!

    So the question is if you received an email with the following subject:

    Please read me I've been written specifically for you I'm not a forward honestly!!

    What would you think....genuine or just another email template?

    ps If you've get one of these from me it really is specifically written for you
    Ben Lee
    Casino Affiliate Exec
    Tel: 0113 2079288
    Email: ben.lee@betfair.com
    IM: benthomaslee@yahoo.co.uk
    Skype: benthomslee

  2. #2
    MichaelCorfman's Avatar
    MichaelCorfman is online now GPWA Executive Director
    Join Date
    June 2004
    Location
    Newton, MA
    Posts
    4,239
    Thanks
    899
    Thanked 5,479 Times in 1,763 Posts

    Default

    I answered that I would open it and then delete it, which might be the case. It is equally likely I would just delete it.

    However, the more I think about it the more I think such a subject line is wrong. To send someone spam and to not at least identify the nature of the spam, in my opinion, puts the sender in the next to bottom tier of spammers (the bottom tier is reserved for those engaged in schemes to defraud the recipient).

    Don't do it.

    Michael
    GPWA Executive Director, Casino City CEO, Friend to the Village Idiot

    Resources for Affiliates: iGamingDirectory.com, iGamingAffiliatePrograms.com, GamingMeets.com

  3. The Following 2 Users Say Thank You to MichaelCorfman For This Useful Post:

    benthomaslee (17 June 2010), thepokerkeep (18 June 2010)

  4. #3
    benthomaslee's Avatar
    benthomaslee is offline Public Member
    Join Date
    December 2009
    Posts
    83
    Thanks
    45
    Thanked 14 Times in 12 Posts

    Default

    Thanks for that Michael,

    Would others agree? - my intention isn't to spam as I really think I'm offering something worth having and of interest to the recipient and I am handpicking affiliates I'd like to work with....therefore what I'm trying to do is just make my contact stick out enough to get it read.

    If the recipient isn't interested that's fair enough but I honestly wonder how much of my contact is read and discarded and how much just ignored.
    Ben Lee
    Casino Affiliate Exec
    Tel: 0113 2079288
    Email: ben.lee@betfair.com
    IM: benthomaslee@yahoo.co.uk
    Skype: benthomslee

  5. #4
    RayUK's Avatar
    RayUK is offline In Memorian, 1964-2016
    Join Date
    January 2009
    Location
    England
    Posts
    322
    Thanks
    51
    Thanked 75 Times in 63 Posts

    Default

    Just be honest and straightforward. If the subject line contains the subject of the email honestly, those that are interested will open it. If they find the content of the email doesn't match the subject line they will feel that they have been 'got' and will probably have a negative reaction.

    If you truly do want the recipient to feel you have written the email just for them, put their name in the subject. JMO.
    Ray
    Fun Bingo Online Facebook Twitter

    Tu ne cede malis sed contra audentior ito

  6. #5
    baldidiot is offline Private Member
    Join Date
    January 2010
    Posts
    4,501
    Thanks
    412
    Thanked 2,048 Times in 1,353 Posts

    Default

    To be honest that subject line looks incredibly spammy to me. Definitely use the persons name if you have it.

  7. #6
    universal4's Avatar
    universal4 is online now Forum Administrator
    Join Date
    July 2003
    Location
    Courage is being scared to death...and saddling up anyway. John Wayne
    Posts
    28,505
    Thanks
    2,340
    Thanked 8,027 Times in 5,070 Posts

    Default

    To me it depends on the subject line.

    Sometimes they are so damn funny I just gotta open it to see what they are spamming whether it be bootleg software, viagra or other pills watches or what.....

    I often do not delete my spam every day since I watch for patterns especially those that appear they will get out of hand so I can add it to my filters and delete some spam globally.

    Every day I am still surprised how many places just do not have their dns set up correctly and do not have correct reverse entries and or missing spf records.

    I have often considered just blocking this globally, but that would mean quite a number of newsletters and regular mailings from the affiliate programs would not get through.

    Spam would almost be non-existient if the true sender of the email had to match the listed from account (and this had to be valid).

    Jojobs would not exist, and you couldn't send a phishing email pretending to be PayPal unless you actually had access to PayPal's mail server.

    Rick
    Universal4
    Gambling World Online Roulette Online Blackjack Live Online Games Sports Betting Horse Racing
    Casino Affiliate Programs
    Hosting and Domain Names
    Gambling Industry Association
    GPWA Moderation by Me and My Big Bad Security Self
    If an affiliate program is not small affiliate friendly (especially small US Affiliate), then they are NOT Affiliate Friendly!

  8. #7
    Renee's Avatar
    Renee is offline Sponsor Affiliate Program
    Join Date
    August 2005
    Posts
    9,066
    Blog Entries
    6
    Thanks
    6,638
    Thanked 3,525 Times in 2,200 Posts

    Default

    I would also delete that one as spam..

    I find I get the best response rate by just writing the name of the person in the subject, as well as my own name and who I am.
    __________________
    Renee, Affiliate Program Manager
    http://www.RewardsAffiliates.com
    Affiliate Program for CasinoRewards.com
    Best Affiliate Manager - CAP Awards 2008
    Best Casino Affiliate Manager - CAP Awards 2009
    Best Casino Affiliate Manager - iGB Affiliate Awards 2010

  9. #8
    TheGooner's Avatar
    TheGooner is offline Private Member
    Join Date
    March 2007
    Location
    New Zealand
    Posts
    4,278
    Thanks
    1,962
    Thanked 4,229 Times in 2,013 Posts

    Default

    I use Microsoft outlook as my mail client and it usually provides a preview of the mail item when I have the subject line highlighted.

    I think that any "generic" subject line is likely to be considered spammy.
    Far better to make the subject line reflect the actual mail content.

    If I know the sending email address then that helps a lot.
    So does the fact that the email is in english.

    Your specific suggested subject of Please read me I've been written specifically for you I'm not a forward honestly!! sounds unprofessional to me - and the sort of mix of chatty/personal "Chinese-English" that seems to be preferred by bulk spammers/virus writers.

  10. #9
    buyonaut's Avatar
    buyonaut is offline Private Member
    Join Date
    March 2007
    Location
    Zagreb, HR, South from North
    Posts
    163
    Blog Entries
    1
    Thanks
    76
    Thanked 47 Times in 33 Posts

    Default

    Sorry to say but this is 100% spam line!

    I use Mac Mail client and I can see a preview of the mail in a sec - this one will just get a glance and will be gone to trash.

    What is this? You selling Chinese mobile phones? Diet pills? E-mail addresses?

    If you want to get any response for your offer start the line with the name of the person you are trying to contact followed by your details (name/company/site) and short line what is the mail about, maybe something like;

    Chris, Betxxx wants to improve business with you - special affiliate deal

    There could be many variations to it, I'm sure native English speakers would do it a bit better than me

  11. #10
    benthomaslee's Avatar
    benthomaslee is offline Public Member
    Join Date
    December 2009
    Posts
    83
    Thanks
    45
    Thanked 14 Times in 12 Posts

    Default

    I guess that's me told then!

    Have always used similar emails to the suggestions here ie

    50% rev share offer for bigmegasupercasinos.com from Betfair

    but was just trying to look for a new angle but I guess the general advice is stick with the traditional approach.

    Thanks guys
    Ben Lee
    Casino Affiliate Exec
    Tel: 0113 2079288
    Email: ben.lee@betfair.com
    IM: benthomaslee@yahoo.co.uk
    Skype: benthomslee

  12. The Following User Says Thank You to benthomaslee For This Useful Post:

    thepokerkeep (18 June 2010)

  13. #11
    CasinoTom's Avatar
    CasinoTom is offline Public Member
    Join Date
    June 2010
    Location
    Malta
    Posts
    223
    Thanks
    20
    Thanked 48 Times in 40 Posts

    Default

    I think something like what you've used there is a lot better that the 1st suggestion.

    It can be a pain in the backside personalising every one, as I don't believe there is a way to mail-merge using 'subject lines' in outlook. But thems are the breaks!

    Tom

  14. #12
    Dominique's Avatar
    Dominique is offline Private Member
    Join Date
    March 2002
    Location
    The Boonies
    Posts
    4,777
    Thanks
    452
    Thanked 724 Times in 299 Posts

    Default

    I would likely delete it thinking it was spam.

    I do open and read mails that come from programs soliciting a listing however. I also research them always but may not answer unless it is actually personal and informed.

  15. #13
    universal4's Avatar
    universal4 is online now Forum Administrator
    Join Date
    July 2003
    Location
    Courage is being scared to death...and saddling up anyway. John Wayne
    Posts
    28,505
    Thanks
    2,340
    Thanked 8,027 Times in 5,070 Posts

    Default

    I suggest against having preview turned on.

    If a maicious email has active content in it, by previewing the email the active content "runs".

    Security is a bit better now, but then again so are the virus writers....

    Rick
    Universal4
    Gambling World Online Roulette Online Blackjack Live Online Games Sports Betting Horse Racing
    Casino Affiliate Programs
    Hosting and Domain Names
    Gambling Industry Association
    GPWA Moderation by Me and My Big Bad Security Self
    If an affiliate program is not small affiliate friendly (especially small US Affiliate), then they are NOT Affiliate Friendly!

  16. #14
    thepokerkeep's Avatar
    thepokerkeep is offline Private Member
    Join Date
    October 2007
    Location
    London Canada
    Posts
    2,886
    Blog Entries
    2
    Thanks
    1,004
    Thanked 1,213 Times in 799 Posts

    Default

    Quote Originally Posted by Dominique View Post
    I would likely delete it thinking it was spam.

    I do open and read mails that come from programs soliciting a listing however. I also research them always but may not answer unless it is actually personal and informed.
    +1

    I only respond if the email is personalized and the AM has really taken the time to look at my site(s). Most go straight to spam because they obviously never even looked at my site.

    Many emails come just cuz some AM noticed my sig link in a forum post and thought it would be good to email me. It's obvious from the content of the email that they know nothing about me or my sites. I don't have time to waste replying to those people.
    Terry - The Pokerkeep
    President / CEO - Gambling Affiliates Union

    Casino Affiliate Programs
    Affiliate Resources
    Gambling Affiliate Program Blacklist

    Email: admin @ thepokerkeep.com



  17. The Following User Says Thank You to thepokerkeep For This Useful Post:

    buyonaut (18 June 2010)

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •