Bodog Affiliates Marked Warning for New and Current Affiliates

[kwblue]

Bodog Affiliates have changed their terms and conditions. The changes are not retroactive or predatory, but affiliates MUST understand what the terms represent.

If you are a new affiliate, your commissions can drop as low as 10%.

If you are an existing affiliate, the commissions on your NEW players can drop as low as 10%.

Please see the Warning Post at: http://www.affiliateguarddog.com/for...html#post16189

[joeyl]

10% plus negative carryover?

They've also passed on thier processing and licensing fees to the affiliate if I read that right.

I don't get why a small aff should get less money from a referal that makes the casino money.

As with quotas, this a suit and tie accountant jobby playing smartass with the lifetime average value of the player to the house, less to affs, hence long term profit margin increase for the house.

At the affs expense by the way. Nothing in it for you atall but a mom & pops's only decent earner banging away at 10% income, instead of 25%.

This firm refuse small affs anyhow come to think of it, so it's a design based on the film the Firm. You may join, but you can't ever leave. 3 new folk every 6 months or your earnings drop by 15%. Charming.

Becoming easy targets you guys Blueman.

[Nandakishore]

I will stop promoting Bodog immediately.

[universal4]

In my own personal opinion I think the quota being added to the terms makes them predatory...

If the terms are not small affiliate friendly IMO they are not affiliate friendly.

Rick
Universal4

[livefree247]

In my own personal opinion I think the quota being added to the terms makes them predatory...

If the terms are not small affiliate friendly IMO they are not affiliate friendly.

Rick
Universal4

Amen Brother!!

[Casinorep]

Bodog Affiliate is one of the few programs out there that still roll over negative balances. So if anything, their new terms make them TOTALLY undesirable to promote.

[Richard-Bodog]

If you are an existing affiliate, the commissions on your NEW players can drop as low as 10%.

This is incorrect. We are not making any retroactive changes to the terms and conditions. The new revenue share program is only for NEW AFFILIATES; if you have an affiliate account with Bodog you will not be subject to the minimum player requirement and the lowest revenue share percent you can earn is 25%.

As I posted in AGD, its interesting to note that we did look at other commission program options, including structuring all revenue share tier levels based on monthly acquisition numbers much like C-Planet and AffiliateWide (just using those two as an example). Through our analysis we found that a rev share structure solely based on monthly acquisition numbers had a far greater impact on affiliate commissions, resulting in about a 15%-20% decrease across the board compared to our structure. We felt that this wasn’t fair for affiliates as it greatly limited their earning potential and didn't reward our partners for sending quality traffic.

We have always been up front that we do not accept all affiliates into our program and that we are committed to working with affiliates who either drive good traffic or have the potential to do so. I honestly don’t expect that any of our new partners who promote us to have any issues with hitting the minimum numbers of players. We do understand that these levels of minimum players may not work for some affiliates, and respect that it’s an affiliates decision to promote us or not. By not making it retroactive we are not forcing this upon anyone. For those that don’t see the minimum players to be an issue, I’m confident that we provide a strong program which is trusted, stable, committed to our valued partners and has a great future across all product channels globally.

cheers,
Richard

[joeyl]

If I advertise your firm and change my mind or career, maybe sell my site(s) in the future, my lifetime player revenue can drop from 25 to 10%.

I can't see any potential upside whatsover for any affiliate.

[casinogod]

I find their negative carry over to be a BIG demotivator. Once in negative you are just sending good traffic after bad So I can not see why they would keep it and expect affiliates to keep sending high traffic volumes.

Also if the quote below from AGD is correct (and they usually get all their facts right). Then this IS definatly predatory for both NEW and EXISTING affiliates.

If you are a NEW affiliate, you can have commissions as low as 10%.
If you are an EXISTING affiliate, your NEW players can be commissioned at 10%.

[thepokerkeep]

This is incorrect. We are not making any retroactive changes to the terms and conditions. The new revenue share program is only for NEW AFFILIATES; if you have an affiliate account with Bodog you will not be subject to the minimum player requirement and the lowest revenue share percent you can earn is 25%.



cheers,
Richard

So did Andy get it wrong? Or is it badly worded in the terms and conditions so it could be misinterpreted by those reading it?

Just so we're perfectly clear, you're saying that existing affiliates will not be subject to any of the changes, period. Our new players will not be subject to the 10% rate.

[kwblue]

So did Andy get it wrong? Or is it badly worded in the terms and conditions so it could be misinterpreted by those reading it?

Just so we're perfectly clear, you're saying that existing affiliates will not be subject to any of the changes, period. Our new players will not be subject to the 10% rate.

I'll try to figure that out today with Richard, but this was my understanding when we discussed it via Skype and, I had felt, that it was confirmed

[LuckyLizzy]

I don't know much about this but I do promote Bodog. Is it still profitable at all to promote them? I really like a lot about their site and good promos to blog about so I would really like to know if it's something I shouldnt be doing.

[thepokerkeep]

I don't know much about this but I do promote Bodog. Is it still profitable at all to promote them? I really like a lot about their site and good promos to blog about so I would really like to know if it's something I shouldnt be doing.

It appears that existing affiliates will not be affected by the changes - Richard claims they are not retroactive so you should be ok promoting them.

The new terms do make it difficult on new affiliates though....

[universal4]

The new terms do make it difficult on new affiliates though

It's more than just difficult.....

If the new terms were retroactive then everyone would be screaming the terms were predatory....

....but is the only reason they would be predatory because the changes were retoractive or would that be based on the terms themselves?

Rick
Universal4

[thepokerkeep]

It's more than just difficult.....

If the new terms were retroactive then everyone would be screaming the terms were predatory....

....but is the only reason they would be predatory because the changes were retoractive or would that be based on the terms themselves?

Rick
Universal4

Yep, it's a catch 22. If I was not already promoting them, these terms changes would convince me not to join their program. So in that sense, yes, I think they're predatory.

But since they did not apply the terms retroactively, do I think they should be rogued or blacklisted? No.

I think Andy has done the correct thing by posting a warning alert on AGD. I won't be recommending Bodog on my affiliate based site... but to be honest, since they don't offer second tier commissions I had no reason to promote them there anyway. I do promote AGD on my site so hopefully new affiliates will see Andy's warning before signing up.

[kwblue]

The reason for the warning instead of the predatory is that Bodog has clearly stated that their low commission is 10% on their commissions page.

If they said 25% - 40% and then had a 10% caveat in the terms, that would be predatory.

It was the same thing I said to Uffiliates when they implemented this. Uffiliates, however, removed the 10% in order to become friendly to affiliates.

[Rushmore Ben]

Hi Richard,

Its a compliment that you looked at our rev-share plan.

1. The fact that you have neg carryover negates your "15%-20% decrease across the board" claim
2. Most of our affiliates are not on our base plan and therefore earn a fixed % on all of the players for life.

So please don't use us as an example to explain or justify your changes in T&C's

Regards
Ben Spiro
Marketing Director | C-Planet
Phone: +972-542-490-311
Email: ben@c-planet.com
MSN: rushmore-ben@hotmail.com
Skype: ben.spiro

This is incorrect. We are not making any retroactive changes to the terms and conditions. The new revenue share program is only for NEW AFFILIATES; if you have an affiliate account with Bodog you will not be subject to the minimum player requirement and the lowest revenue share percent you can earn is 25%.

As I posted in AGD, its interesting to note that we did look at other commission program options, including structuring all revenue share tier levels based on monthly acquisition numbers much like C-Planet and AffiliateWide (just using those two as an example). Through our analysis we found that a rev share structure solely based on monthly acquisition numbers had a far greater impact on affiliate commissions, resulting in about a 15%-20% decrease across the board compared to our structure. We felt that this wasn’t fair for affiliates as it greatly limited their earning potential and didn't reward our partners for sending quality traffic.

We have always been up front that we do not accept all affiliates into our program and that we are committed to working with affiliates who either drive good traffic or have the potential to do so. I honestly don’t expect that any of our new partners who promote us to have any issues with hitting the minimum numbers of players. We do understand that these levels of minimum players may not work for some affiliates, and respect that it’s an affiliates decision to promote us or not. By not making it retroactive we are not forcing this upon anyone. For those that don’t see the minimum players to be an issue, I’m confident that we provide a strong program which is trusted, stable, committed to our valued partners and has a great future across all product channels globally.

cheers,
Richard

[matted]

Just saw this - you'd think I would keep up with the few sportsbooks I promote.

I actually want to give a cheer for Bodog not making the term retroactive to existing affiliates. It is the right thing to do. I do feel programs can set terms however they want, but once you have promoted them the orginal terms should stay. I'm hoping for a turnaround this football season, so glad I'm not wasting time this late in the game changing who I promote.

Also want to point out that Bodog is primarily a sports betting affiliate. Most of these aff programs DO carry negatives - it is the nature of sports betting and while I'd love to see no negative carryover, I do understand it.

[grem]

looks like we won't promote them then

[Jamie - RateMyCasino]

I am sorry if this is a little blunt. But any gambling outfit that expects affiliates to go out and get their brand known, then shoots them in the back if they haven't preformed well in a while is a huge joke.

We send players to the casinos, we deserve to get credit for that. Regardless of how many players we send. A player is a player and the casino still earns if that player keeps depositing. So I feel if a casino wants to rip me off and still claim profit from my player, then they should be put on a caution list.

Say i sent a player tomorrow, that player then continues to deposit for the next 12 months, my commission drops because no new players have come and the casino makes a bigger profit. Yeah Right!

Bodog won't be placed on our site, I had joined the program and will now request the closure of my account. There are plenty of other affiliate programs that can have our players.

Bodog, Shame on you.