Another Google Update Coming Up?

[wonderpunter]

Its all about being a brand ... if rankings tank, they tank for reason.
Currently: missing link power, missing eeat or just categorized as affiliate.
Have a look at Ahrefs at Casino.org PLUS its acquisition Casinoscores ... its a powerhouse!
Links, EEAT, brand signals like hell = less affiliate signals = rankings.

And ofc u can fake it.

I think you mentioned it right there.. you can do everything right and have great content, eeat and even brand but since the HCU Sep 2023 if you get catogrised as an affiliate it's pretty much a negative., I have seen some giants lose 50-70% of traffic recently. the kind of sites that would be the blueprint of what to do right hammered.

[QuantumNomad]

Overall, both of my projects have grown over the past year. The first one has doubled its traffic (although there was a x4 spike early in the fall, it settled back to usual levels by mid-season). The second project’s traffic has almost doubled as well.
However, a lot of Tier-1 links have dropped out of the index, even though the articles are high-quality, non-AI, and published on trusted, relevant sites. Because of this, I suspect the DR for my main project has dropped from 55 to 47. I’ve been reinforcing the project with Tier-2 links, but lately I don’t see much point since only about 10% of them get indexed. So I’m not sure what to do - should I keep pushing, or focus my efforts elsewhere...

[GCG]

I think you mentioned it right there.. you can do everything right and have great content, eeat and even brand but since the HCU Sep 2023 if you get catogrised as an affiliate it's pretty much a negative., I have seen some giants lose 50-70% of traffic recently. the kind of sites that would be the blueprint of what to do right hammered.

What do you mean with categorised as an affiliate as most if not all sites with promo content are?

[eenzoo]

that means the final notice for affiliates but thats nothing new. Google always said they wouldnt promote middleman as Google itself is going to be "affiliate" for absolutley all and everthing! Vice versa it means google is activly up to delete affiliates and/or makes them invisible.

The point majority seems to has overseen, Google is a business which was not started and run to make YOU/US money. Thats it. If you are a brand or a product , a service, its fine. Google will list your properties with the strong intend to make money on you. In the same moment Google went away from this "i'm a free public library or catalogue for all bulls***". Its gone.

Google will stop index and show affiliate content per se. You can crack and fry an egg over this ... they will give a fu*** if you are an expert for bonus codes or blackjack rules. Those is not needed anymore. All and everything is available in milliseconds and it is not needed someone build trhe next site with cool buttons and toplists to earn on/from Googles work/setup

[wonderpunter]

that means the final notice for affiliates but thats nothing new. Google always said they wouldnt promote middleman as Google itself is going to be "affiliate" for absolutley all and everthing! Vice versa it means google is activly up to delete affiliates and/or makes them invisible.

The point majority seems to has overseen, Google is a business which was not started and run to make YOU/US money. Thats it. If you are a brand or a product , a service, its fine. Google will list your properties with the strong intend to make money on you. In the same moment Google went away from this "i'm a free public library or catalogue for all bulls***". Its gone.

Google will stop index and show affiliate content per se. You can crack and fry an egg over this ... they will give a fu*** if you are an expert for bonus codes or blackjack rules. Those is not needed anymore. All and everything is available in milliseconds and it is not needed someone build trhe next site with cool buttons and toplists to earn on/from Googles work/setup

Yup thats why the results are so bad, They don't care as most of the answers can be found in their AI ovierviews why need anything else?

[dannyx]

I agree with the above, but I believe that what really saves partners in the eyes of Google's algorithm is a LARGE number of negative reviews of casinos/bookmakers. In my opinion and in my experience, every strongly negative review pulls the entire page up. I'm not saying that this works for everyone, but it seems like a rational approach. It seems to me that Google is mainly fed up with sites listing 30 casinos, each of which is great and recommended.

I think the niche of the site also matters. It's one thing to be an affiliate in a casino and another in sports or poker. Maybe I'm wrong, and this will sound ignorant, but what is an expert casino portal actually about? How to press “Spin”? Or how to use systems that are doomed to failure from the outset? It's different with sports or poker, where there are indeed many topics that can be truly expert and helpful. However, I realize that these niches are probably less profitable for partners than casinos. I'm just thinking out loud, and I may be wrong.

ChatGPT claims that being marked as a partner by Google's algorithms is not true and is a “conspiracy theory.”

[wonderpunter]

I agree with the above, but I believe that what really saves partners in the eyes of Google's algorithm is a LARGE number of negative reviews of casinos/bookmakers. In my opinion and in my experience, every strongly negative review pulls the entire page up. I'm not saying that this works for everyone, but it seems like a rational approach. It seems to me that Google is mainly fed up with sites listing 30 casinos, each of which is great and recommended.

I think the niche of the site also matters. It's one thing to be an affiliate in a casino and another in sports or poker. Maybe I'm wrong, and this will sound ignorant, but what is an expert casino portal actually about? How to press “Spin”? Or how to use systems that are doomed to failure from the outset? It's different with sports or poker, where there are indeed many topics that can be truly expert and helpful. However, I realize that these niches are probably less profitable for partners than casinos. I'm just thinking out loud, and I may be wrong.

ChatGPT claims that being marked as a partner by Google's algorithms is not true and is a “conspiracy theory.”

I think it seperates you for sure.. but then you look at the results and a different story is told lol its masses of one pager chatgpt 2.0 one click to create post type pages ranking..

[Emiliana Rostowicz]

I am seeing the same thing in my Search Console as well. The data has been stagnant for over two days now, which is definitely unusual. Usually, when the reporting lags this much, it is either a major bug or they are preparing to roll out a significant algorithm update.

[dannyx]

I am seeing the same thing in my Search Console as well. The data has been stagnant for over two days now, which is definitely unusual. Usually, when the reporting lags this much, it is either a major bug or they are preparing to roll out a significant algorithm update.

The update is currently underway and is slowly coming to an end. Do you know anything about the preparations for this significant new update?

[Daaviid37]

The update finished last night. How did Google treat you?

[topcaz]

do you know any long term success story of a website that used black SEO and actually keep being on the top of the searches?

Me, no! So as it is mentioned by the colleagues, build a brand, work on your content and wait with patience!

[newcustomeroffer]

Reports coming through of some news publishers taking a hit from this latest update: https://www.seroundtable.com/news-pu...ate-40686.html

[rotirigratuite]

There was also a hidden update in November 2025. On SEO forums, its called "Movember 2025 Update". Google secretly launched it.

“Movember 2025 Update” (unofficial): In early November 2025 (around Nov 7–8, with another wave around Nov 12–13), a lot of SEOs reported strong Google SERP volatility. Google didn’t announce anything officially, but multiple tracking tools/forums saw big swings. Most chatter suggested it hit thin/templated content and some affiliate-heavy pages, looking more like a quiet quality/spam tweak than a named Core Update.

[wonderpunter]

There was also a hidden update in November 2025. On SEO forums, its called "Movember 2025 Update". Google secretly launched it.

“Movember 2025 Update” (unofficial): In early November 2025 (around Nov 7–8, with another wave around Nov 12–13), a lot of SEOs reported strong Google SERP volatility. Google didn’t announce anything officially, but multiple tracking tools/forums saw big swings. Most chatter suggested it hit thin/templated content and some affiliate-heavy pages, looking more like a quiet quality/spam tweak than a named Core Update.

Probably a boost to the product reviews part of the algo, I do notice now more than ever way more hacked and junk sites around.,

[Nargil]

do you know any long term success story of a website that used black SEO and actually keep being on the top of the searches?

Me, no! So as it is mentioned by the colleagues, build a brand, work on your content and wait with patience!

Well, I don't know of many white hat ones either. The updates are frequent and completely random. I've seen dozens of examples over the past couple years where everything was done by the book. Content was pristine, structure was amazing, no artificial link building, but the sites were hit regardless. Multiple times.

Going grey/black hat at least gives you a clearly (ish) defined risk:reward and you know exactly what to expect. Going white just because you think that long and steady wins the race is a recept for wasted money and huge frustration.

[newcustomeroffer]

There was also a hidden update in November 2025. On SEO forums, its called "Movember 2025 Update". Google secretly launched it.

“Movember 2025 Update” (unofficial): In early November 2025 (around Nov 7–8, with another wave around Nov 12–13), a lot of SEOs reported strong Google SERP volatility. Google didn’t announce anything officially, but multiple tracking tools/forums saw big swings. Most chatter suggested it hit thin/templated content and some affiliate-heavy pages, looking more like a quiet quality/spam tweak than a named Core Update.

I think with this it's an example of google doing what they described as 'more updates, more often' but not reaching some internal threshold in terms of its impact so that they actually tell us it's happening.

[maverickbuckland]

As of late, the page one results are 9/10 spam, page 2 8/10, page 3, 7/10 spam spam spam. When google says another update to "filter spam" it actually just gets worse and worse and worse

[wonderpunter]

As of late, the page one results are 9/10 spam, page 2 8/10, page 3, 7/10 spam spam spam. When google says another update to "filter spam" it actually just gets worse and worse and worse

I think spam is now on par with the ealry 2000s, hacked sites, garbage spam, gibberish.

[eenzoo]

If all "natural" serps are obvisous nonsense and you are an unbiased Google user for years and u see half the page nicely prepared (paid)listings ... what do you prefer to click first?! Questions answered?

[prixbsns]

From my acquaintances in the industry I've seen that pretty much all of the niche iGaming websites they work with are seeing slow/steady growth in GSC, even the ones that aren't getting much work done. I've seen this result about once in every 3 google core updates, so you might be right, something is definitely out of the ordinary.