If it is about money, then in long term it is about effectivity. The small transactions add up, but only for the company.Not for the customers.
It is obvious they target small transactions from regular people. Ok. But is it really worth of learning new things, set up an account, be nervous from new things etc, when you are doing 2 x 1000 GBP transaction per year into EUR and you maybe "save" 20 Eur with that service and waste much more in your time as lost income? They try persuade people and rather investors, that it is woth of that for customers. I doubt that.
They are also deceiving on their website. Very few banks charge the 5% exchange fees on incoming payments. It is rather 2%. And as I said above there are ways how to go way lower. And be transparent. I have seen recently banks accounts closed, because AML procedures are becoming costly for banks. TW charges 1% or so. It is not a big difference. And if we count the fact their target group is the same people who accept double digits interest on credit without blink of eye, I do not see a space for this. Price elasticity of people is not that high. This is not like 1% cc cashback.
Also it is unclear what is their market? Is it SEPA area? There are already payments for free in Eurozone. Is it USD involved transactions? There are many restrictions there. Is it GBP to Eastern Europe payments? Underpaid Polish guys in London have their cheap ways...
I do not believe this system will be ever integrated. Banks do not want kill their business. They can easily ban those transactions or impose fees on certain domestic transactions in case tw would be used more. Now they do not care, because nobody uses it. But they would care if this becomes bigger. (They will care about bitcoin as well and they will not like it, but their power by btc is limited.)
This will follow another Baltic disaster Bondora. Guys want to copy Skype exit success, I do not believe in it. Time will tell as always. After recent bubble trasferwise will be done. It is obvious the video is just weird PR, where some bribed B-class journalist allowed to repeat some startup bullshit, where the brand "Bitcoin" together with "disaster" should promote Transferwise. There is no information.
Btw. it is obvious now that Bitcoin should NOT be competition to "greedy banks" or greedy cc fees, therefore mentioning trasferwise together with bitcoin makes no sense. Bitcoin - which has so far cheap transactions, but they will get much more expensive in future - has obviously different use: to allow payments in areas where it is difficult or impossible with overregulated fiat money. E.g. narcotics, online gambling in the US and maybe tax evasion. Bitcoin is not about paying coffee in starbucks and I doubt it will ever serve for regular overtheborder transactions in 1st world countries. But it might well serve for transactions to 3rd world countries, where banking systema are in stone age. I am using Bitcoins this way and saving incredible money.
I wish I am not right. I just do not believe in it as I do not believe in anything that can not produce hard cash in near future. It is only the recent monetary policy with subzero interest rates that so many startups in huge minus figures can exist for years. It is 100% state intervention, but sooner or later it will be corrected.
If you talk to God, you are praying; If God talks to you, you have schizophrenia.