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Marketing an online casino site can be difficult. There are many factors to consider when positioning against competitors in a saturated field and also ensuring you appeal to the right customer base. Customers are either fickle and will choose the shiniest site or are already loyal to one and will take convincing to deviate towards somewhere else. So, how important is it to develop a loyalty scheme to help attract and retain customers in such a competitive industry?

Loyalty schemes work by convincing customers to join a site with the hope of gaining a benefit further down the line. Some sites simply reward customers with special offers they can redeem as they play. These are sometimes game-specific or even day-of-the-week-specific. Wednesday deals, for instance, may convince customers to play on a less busy day. The incentive to play will also be seen as a gesture of goodwill from the company to the customer.

Loyalty schemes can also be used to reward continued play. For instance, the loyalty program at [URL="https://www.supersevencasino.ca/"][U]supersevencasino.ca[/U][/URL] uses a SuperBar to track player’s play. This combines the branding of the site with a special feature to reward loyalty to the site. Loyalty points are rewarded for money spent on the site and can add up to be redeemed for rewards. Indeed, [URL="https://www.forbes.com/sites/blakemorgan/2020/05/07/50-stats-that-show-the-importance-of-good-loyalty-programs-even-during-a-crisis/"][U]Forbes.com[/U][/URL] shows that 84% of members of a loyalty programme have made a redemption from the programme. So, the schemes can be effective in ensuring customers remain loyal as they benefit from rewards.

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Sometimes players may grow frustrated to spend time on a site to feel that the site doesn’t appreciate this patronage. With customers prepared to go elsewhere, showing gratitude regularly could keep loyal customers happier. Exclusive deals and discounts help make people feel in the club and are more likely to foster loyalty. This loyalty could lead to customers being unofficial ambassadors for a site and extolling the site’s virtues with friends, family, and online communities. Indeed, Nielsen found that [URL="https://www.bigcommerce.co.uk/blog/word-of-mouth-marketing/"][U]92% of people[/U][/URL] believe recommendations from friends and family more than any other kind, including expensive and flashy ads.

Other industries also benefit from loyalty schemes and have shown that they work. This can be replicated in the online casino industry. Importantly, businesses that tend to do well here are supermarkets, cafes, and other competitive industries. The success experienced by these businesses shows the online casino industry how they could also optimize their competitive market to gain more customers.

Loyalty schemes are critical to the online casino industry. Customers can be fickle and may
switch from site to site depending on the offers, welcome bonuses, or even the types of games available. So, by launching a loyalty scheme, a site can ensure that customers are more likely to stick around. By gaining benefits throughout the week and as a reward for continued play, sites can show customers how much they appreciate them. This is an important marketing tool when it comes to online casino sites. While there are many marketing strategies to employ, rewarding customers for continued patronage is one of the most helpful for attracting and retaining customers.