Effective Media "manages" as they like to put it, both an online poker room and online casino. People only go to these extremes to hide their affiliations when they have done something wrong. Lou and Warren,
have sent C&D's, have banned their own members, have banned other respected members in the industry such as Rebecca, deleted threads on their forums, edited threads on their forums, made a video stating they have no relationship whatsoever with CardSpike, recanted their original video with a new one which says they are only working "performance based", created threads themselves explianing their side of the story and locking them so that no discussion could take place. Seriously, who does this? Whether they owned it or not, the very fact that they were closely tied to the cardroom and a casino should raise questions and going to the extent they have to cover up the situation makes it worse.