So the UKGC have a checklist of things we as the operators would need to use as a guide to advise affiliates on what is the correct way of advertising a casino product.
I Can’t share this right now as we are still in discussions and working out ways to best implement a lot of this but will try to explain best I can but I think if you follow this in principle on any UK Pages that are UK facing advertising you should be okay with all operations.
The other thing is that is if you comply with these for the UK 99% chance you'll comply with other markets and regulators if ever they decide too make such changes.
Make sure you have the words, Terms and Conditions apply, 18 +, New Customers Only, Play Responsibly and Gambleaware (link to
www.beg ambleaware.org) under the offer. This should also Hyperlink to the Correct and Accurate Terms and must be
1 Click away from where your offer is advertised (simple enough) this must appear everywhere you have the offer
There must be NO advertising on the same page as the casinos offer that can be deemed to be Offensive ( Sex, Racism, Violence) or that promote irresponsible gaming and don’t make it sound like gambling is the way to end all one’s personal issues
Don’t make false statements use the correct offer as advertised.
If your unsure about anything or what is correct or not ask your affiliate program there are going to be a lot of these sorts of things floating about wht is correct for one casino may not be for another. Some casinos may want to cover all basis and ensure that there is no room for mistakes as these could be costly others may be a little more lenient so just be careful and Ask is my best advice I guess.