
Originally Posted by
xecutable
Considering that the domain was just bought, I'd say that the conversion potential is none. Even if it was done 6 months ago, might not have been enough to build a good backlink profile and content and etc.
I don't know what's the competition on euro 2012 odds, but I am guessing big, and people are already searching for outrights, so you are missing already. I believe anything can convert as long as it has content and ranks well in Google. The thing is, the domain is very specific and after the event might not be anything to do with it.
You want the odds and everything put up if possible today or tomorrow and hope for the best that new sites get some Google exposure at first etc.