How much time do you spend in managing the content of your site?

[Nandakishore]

I was doing a bit of bookkeeping of the time I invest for one site. I was rather shocked to discover that I don't spend, in average, more than 20% of my time in writing and updating the contents of a site, without taking into consideration time for writing external articles for the purpose of IBL. The rest of the time is spent for marketing, activities related to SEO, visiting forums etc. I think SEO consumes a lot of our time, which is definitely required for making a site popular and getting new visitors. But seen from the perspective of regular visitors, we should spent more time in writing and updating contents. Is SEO costing content quality?

Nandakishore
Online Casino Newsroom

[aksana]

I think I spend 50% of my time in writing content for my site, sometimes I spend 70% of my time.

[Fortune Palace]

It's a balacing act, to be sure.

There's no point building traffic if you have no content to offer, but there's little use in having the best, content-rich website that no-one gets to see!

Personally, it goes in phases. I'll have a month or two where all my activity goes on adding and improving content and then spend the next few months trying to get traffic to that new content.

I suppose it works out 50-50 in the end, but not on a daily basis.

[matted]

For a while, I'm sure I dipped down to about 25% - just got bogged down in forums, checking stats, tweaking SEO, teaking site layout, etc... Now, I spend most of my time on either content or activities to augment my content... It may be code, a side project, outsourcing, or such... but I aim to spend 75% of my time on the meat and potatoes which I believe brings in the traffic. That said, I generally get 2-3 hours per night, so the amount of time I invest has declined over the past few years.

[LiveCasinoPartners]

It comes out to about 50% for me on the average. I'll go on a cycle of writing new content, and then spend a week or so on SEO.. I should probably be more consistent and fraction out the tasks to give a more "natural" content and SEO growth.

[TheGooner]

Nearly 100% of my time is spent on content - but then sports betting and match previews dictates a regular flow of pages that only have a "shelf life" of 24-48 hours.


as for SEO and IBL - that would be less than an hour a week. I just manage my site and let google work it out.

[MichaelCorfman]

Well, I'll take a stab and answering that question for Casino City. But I think I need to do it as a percent of employees rather than a percent of hours. We have sixteen employees between our various content and editorial teams. That represents about a third of our employees, so on that bais I'd have to select 20-40%. We have about the same number of employees in software engineering and support roles, and also about a third in a combination of sales, marketing, finance, and administration.

Michael

[helpyou]

I wish to say that I work about the 20 % on content.

However for me it is difficult to find good english writer that write interesting content for websites.

For me the right % should be between 40 % and the 60 %. ( Much depends from size of the website ).

The other 40 % must be used for seo, for sem ad to partecipate to forums.

[Chips]

Have to confess to the 20-40% area, it really needs to be more, but it seems like I always get pulled in several different directions. I try to devote one morning per week at a minumum on content. I have found the best way to do it without interuption is to leave the IM's off, start with my morning coffee and push on. Once I get started it gets me in the mood and I will continue on. I really need to increase this to a higher percentage as I know every day lost is just that.

[Doolally]

I voted for 60% of my time is spent on content. I spend little time on links, which is probably where I should do more but I prefer to build content and I also spend a fair bit of time on setting up new sites and general playing around with the programming side of things.

Unfortunately, some days it seems like 90% of the time goes on emails and deleting spam!

[Nandakishore]

Unfortunately, some days it seems like 90% of the time goes on emails and deleting spam!

Same here!

Nandakishore
Online Casino Newsroom

[slotplayer]

It's a balacing act, to be sure.

There's no point building traffic if you have no content to offer, but there's little use in having the best, content-rich website that no-one gets to see!

Personally, it goes in phases. I'll have a month or two where all my activity goes on adding and improving content and then spend the next few months trying to get traffic to that new content.

I suppose it works out 50-50 in the end, but not on a daily basis.

It's definately a balancing act.

I'm pretty much the same way, I'll write some content and see if it gets any actiivity and make adjustments accordingly.

I'm also big on adding sub-campaigns to my affiliate links and look at both individual program and SE traffic stats daily, then I see which pages are most popular and try to get my best performers on those pages.