Importance of pagerank in PPC

[satya]

Is page rank is one of the metrics Google considers when for PPC rankings?

It would be great if someone can explain the metrics google follows in the rankings. We all know bid price is one, but what are the others?

[TravG]

I believe it is all about price. It has been a while since I used PPC but I believe there is an option for the max you are willing to pay. So if you bid $1 but someone has their max set to $2 they will still appear before you.

[davemerry]

Hi Setya,

Although my knowledge of PPC is rather limited I do know the following.

Paid search doesn't use page rank, it uses its own version of this known as quality score. This is calculated through a vast number of factors, however boils down to relevancy (of both your target URL and the ad), click through rate and your actual account history.

Your ranking is determined based on both your quality score and the bid price that you put in. So a site with a very high quality score is likely to pay a lot less than a site which is calculated to have a low one by the algorithms.

Quickly found this post from someone who knows more than I do regarding quality score : http://ppcblog.com/google-adwords-qu...score-factors/

Hope it helps!

Cheers,
Dave

[satya]

Thanks for your response guys.

UPB, like Davemerry has pointed out Google also considers a quality score for the rankings. But I was amazed to hear from someone who does loads of PPC that pagerank might be one of the metrics used in calculating the quality score. Click thru rate and your bid rate are big influencers, because these are profitable for Google.

But fact that they consider pagerank is news to me. Therefore wanted to check with fellow members here.

[baldidiot]

Quickly found this post from someone who knows more than I do regarding quality score : http://ppcblog.com/google-adwords-qu...score-factors/

That's some useful info, thanks!

[jackten]

Unless they just changed it, Quality Score was determined by a human looking at the website.

They've stated in the past that all the ads get manually reviewed.

And yes, quality of content and relevency affect your QS.

[AnthonyMSEO]

Completely down to keyword traffic volumes and your own budget.

[NoDepositCasino]

Is page rank is one of the metrics Google considers when for PPC rankings?

It would be great if someone can explain the metrics google follows in the rankings. We all know bid price is one, but what are the others?

From what I know PPC does not rely on page rank at all. Only on competitiveness of the keywords which is determined by an open bidding process amongst companies wanting to sponsor the search term(s).

[jackten]

Relevancy and quality scores matters as much as your bid (in the long run).

Why?

Because the clickthrough rate is an important factor in their algorythm. An ad that gets 5% CTR will be looked a looooot more favorably than an ad that gets 0.2% CTR, simply because it's considered more relevant to the average searcher.

Hope that helps.

[davenewgates]

PR is only used for the organic search algorithm, and it only plays a very little part in that algo.

[GaryTheScubaGuy]

Is page rank is one of the metrics Google considers when for PPC rankings?

It would be great if someone can explain the metrics google follows in the rankings.

I couldn't tell you all the testing I have done on this - great question and insight!

Google absolutely looks at the SEO variables when assigning a Quality score.

I have tested two identical pages on identical sites and even the smallest of differences between the two such as a few back links and page age make a difference in the Quality Score.

What I found was that taking an existing page and adding CTA's to it are the best approach - especially when starting a new campaign.

An important element to note though is that anytime you change most anything on the landing page you will reset the Grade scaling and start all over, as well as many other campaign settings.

There are ways around this when the time comes drop me a line and I'll give you a few tips.

[GaryTheScubaGuy]

the Google Toolbar automatically updates to reflect the brand Web site you visit.

Wrong, wrong, wrong. Do your homework before posting such a conclusive statement.

Most members already see the flaws in this statement (and I can't believe haven't torn this post apart - YET..... so I'll leave it to you to correct your statement, or provide different data.

I'd go for the 1st option.

[jackten]

Wrong, wrong, wrong. Do your homework before posting such a conclusive statement.

Most members already see the flaws in this statement (and I can't believe haven't torn this post apart - YET..... so I'll leave it to you to correct your statement, or provide different data.

I'd go for the 1st option.

She's right, but it's spam. Please delete that user.

What the spammer meant is everytime you visit a website, the toolbar's PR tool "updates", as in it changes from page to page.

[GaryTheScubaGuy]

She said brand web site not brand web page

[satya]

Thanks Mate! long time no see, give me a shout when you are in London next, we can catch up for a drink.

Thinking of the other way round - does ppc help search rankings of a site??

I couldn't tell you all the testing I have done on this - great question and insight!

[GaryTheScubaGuy]

Thats a good question.

Google says in their T&C's they use the information if you elect in. I think in some respect they do by looking at the ctr - but thats just my opinion. I can't see them missing a beat when it comes to data collection.