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  1. #1
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    Default King Billy new increased admin fee

    Dear Affiliate,

    We would like to inform you that, starting from February 01, 2021, the King Billy Affiliates Admin Fee will be adjusted to 35%.
    Last edited by Anthony; 29 January 2021 at 7:55 am. Reason: Title more appropriate
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  2. #2
    MJM
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    I've never heard of this brand but 35% admin fee is outrageous. I'd insist on a CPA if I was promoting this brand.

  3. #3
    allfreechips's Avatar
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    Apparently I am now un ethical for posting this as well...
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  4. #4
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    I recall having been contacted multiple times by King Billy in the past. We just archive all these requests for future use when we are looking to expand in a particular market/vertical. However, I can tell you right now, King Billy will NEVER get any of our traffic if they charge these kinds of bullshit fees to affiliates.

    That doesn't even consider how ****** up it is to do so AFTER having already begun working with affiliates on different terms.

    Any "admin fees" are just bullshit IMO.

    The more deductions and fees a program puts in place, the more they are simply trying to obfuscate what they really pay to affiliates.

    My goal this year is to do some serious data diving into our partner brands and see who really pays the most money based on the deposits we're pulling in per player. I also want to break down who is charging what fees and document it all. It will be a giant PITA, but I believe it will help us get a better understanding of who is ******* us and who isn't since some of it is so underhanded and hidden.
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  6. #5
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    Behavior like this pisses me off so much I'm actually tempted to commission a review highlighting the negative aspects of their brands. I hope others consider doing so as well.

    As a community, we can fight back.

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  8. #6
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    They've currently got a 25% admin fee and that in itself is excessive and totally unnecessary. Why on Earth are they suddenly increasing it to 35% out of the blue?! What's the reason for this.

    I'm sorry about your ordeal, allfreechips. This annoys me too.

    King Billy Affiliates - Who will want to work with you guys when you've got such a hefty admin fee. Any admin fee really is unacceptable and we as affiliates shouldn't have to put up with them. We work very hard for our commissions and deserve a lot better treatment.
    Last edited by Cash Bonus; 28 January 2021 at 9:18 pm.

  9. #7
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    Reserving a spot on my sites for a "transparant" KingBilly review...

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  11. #8
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    Dear community,

    First of all, we strongly disagree with the choice of verb in the thread’s title – not out of being Politically Correct, but because of common decency. Some words just shouldn’t be thrown lightly in all occasions.

    In any case, and in defense to our admin fee raise, we would like to point out the following:

    • Operating in EU is much more expensive than the good old Curacao
    • There are higher tax costs and larger transaction fees
    • We have kept our admin fee as low as possible, for a full year after our MGA launch
    • Finally, admin fee is a standard practice of the industry

    One more note: for the community member who has mysteriously never heard about us, a list of our awards follows:

    1. 2020 SBC Awards Casino Rising Star Highly Commended
    2. 2020 SBC Awards Best Casino Affiliate Program Shortlisted
    3. 2020 EGR Awards Rising Star Shortlisted
    4. 2020 Casinomeister Accredited
    5. 2020 AskGamblers Awards Best Casino Winner
    6. 2019 SBC Awards Casino Rising Star Shortlisted
    7. 2019 SBC Awards Best Casino Affiliate Program Shortlisted
    8. 2019 EGR Awards Best Casino Affiliate Program Shortlisted
    9. 2019 iGB Awards Best Casino Affiliate Program Winner
    10. 2019 AskGamblers Awards Best Casino 3rd place
    11. 2019 AskGamblers Awards Player’s Choice Casino 2nd place
    12. 2018 AskGamblers Awards Best New Casino Winner
    Regards,

    Ruslan Legenzov
    Head of Affiliates
    King Billy Partners

    Skype: Ruslan King Billy | Email: rs.affiliates@kingbillycasino.com

  12. #9
    MMM
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    Quote Originally Posted by PROFRBcom View Post
    My goal this year is to do some serious data diving into our partner brands and see who really pays the most money based on the deposits we're pulling in per player. I also want to break down who is charging what fees and document it all. It will be a giant PITA, but I believe it will help us get a better understanding of who is ******* us and who isn't since some of it is so underhanded and hidden.
    You know this section on AGD: https://www.affiliateguarddog.com/co...re-audits.354/ ?


    First, I don't like it at all, 35% is crazy high.
    On the other hand, I do see that all the softswiss brands vary between 20-40% fees. Seems that Kingbilly are not different.

    Personally I do respect this program. They are straightforward, responsive and in general doing a solid job. So will be looking at the bottom line of $ per visits we send them and rank them accordingly (naturally it will be probably lower than it was till now).
    Last edited by MMM; 29 January 2021 at 3:45 am.
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  13. #10
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    Quote Originally Posted by Ruslan KingBilly View Post
    • There are higher tax costs and larger transaction fees
    Does the admin fee cover local taxes? Ie: POC charges.

    Or is it 35% + Tax?
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  14. #11
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    Seeing the list of "awards" explained the increase in admin fee for me...

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  16. #12
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    I adjusted the fee percentage on the King Billy overview and made the thread title more appropriate.

    I would like to see all programs change the way they display revenue share to make it easy for affiliates to know exactly what their commissions will be without having to pull up a calculator.
    I am here to help if you have any issues with an affiliate program.
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  18. #13
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    Quote Originally Posted by MMM View Post
    You know this section on AGD: https://www.affiliateguarddog.com/co...re-audits.354/ ?

    So will be looking at the bottom line of $ per visits we send them and rank them accordingly (naturally it will be probably lower than it was till now).
    Yes, I am aware of the AGD testing. I think they do a great job.

    However, they miss explaining where the money disappears to and I think that is important to know... how the programs screw you should be included in an audit.



    Quote Originally Posted by affy View Post
    Seeing the list of "awards" explained the increase in admin fee for me...
    You mean because most places pay bribes to win those awards?


    Quote Originally Posted by Anthony View Post
    I adjusted the fee percentage on the King Billy overview and made the thread title more appropriate.

    I would like to see all programs change the way they display revenue share to make it easy for affiliates to know exactly what their commissions will be without having to pull up a calculator.
    Truth in Advertising:


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  20. #14
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    Please note, King Billy is not only applying this to NEW player but this is also retrospectively applied to players acquired before 1st of February.

    These guys are crooks! It is concerning to see GPWA taking sponsorship dollars of companies like this.

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  22. #15
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    I am still wondering why these programs do not show (or only a few) the real value of % commission on the earned income.

    Marketing is fine ... but one rule that never fails is that the higher the commission on the offer, the more likely it is to be a scam. King billy tempts 55% of RS and that should give us food for thought.

    I do really appreciate the information revealed to affiliates rather than keeping it as a secret and shave commission till the moment a clever affiliate notice it and press the RED button of an alram, but on the other hand, all previously agreed (lifetime deals) shoud have been un-touched or discussed individually.
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  24. #16
    MMM
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    Quote Originally Posted by jaachterberg View Post
    Please note, King Billy is not only applying this to NEW player but this is also retrospectively applied to players acquired before 1st of February.

    These guys are crooks! It is concerning to see GPWA taking sponsorship dollars of companies like this.
    That's indeed in issue.

    I see it as their choice what deal to offer and also the fees and then my choice if to work with them based on these terms. But indeed the retroactive effect shouldn't be part of it.
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  25. #17
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    I have not looked, but I presume that AGD has dinged King Billy since they are applying fees retroactively to players acquired before this increase.

    If not, someone should mention this over on AGD so they can act accordingly

  26. #18
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    When all is said and done we have always performed well with King Billy and their team. Although none of us like increased fees it seems to be occurring more. At least there was an announcement and there is transparency unlike some other programs.

  27. #19
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    Yes, transparency is something that brings trust. As some here said, at least they made an announcement, not like the other programs.

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  29. #20
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    In which world an admin fee of 35% should be normal. This is crazy....
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