Link Building 101

[GaryTheScubaGuy]

I have waaay too much information regarding link bulding....from the right kind of SBM (social bookmarking) to blog posts and the software that is good and bad for this strategy....so let me start with this and field questions regarding it and then I'll share a few tools in a thread I haven't yet started 'SEO Tools' next week that will streamline the process, as well as a few good places selling cheap links that are properly formatted.

So here we go;

Link Building 101
I've been fighting to post this for the past few months but the company I work for dished-out plenty of resistance. But since I've seen so many new posts about linking strategies and link baiting recently I've decided to go behind their back and publish it.

It's not the 'end-all' but it is a good reference for new to mid level up-and-coming SEO's to dive into and possibly get a few new ideas.

I wrote it a couple months ago to semi-train a couple uni team members that we brought on for link building.

Link Building 101
Link building is the single most important element to obtaining high rankings in all of the major search engines. It is vital that continual efforts be made and long-term plans be laid out to insure a web sites continued success in organic search results, and reduced costs in paid placement (PPC).
Google created the most successful information retrieval device of all time based on sending spiders to follow each and every link they can find on each and every web document they come across. Yahoo, MSN, Ask, and all the other search databases have acquired the vast amounts of information they contain in similar fashion. Links play important roles in the ranking formulas of all search engines, especially Google, by providing numerous pieces of data for their algorithms to chew through.
The best links a web site can have are natural, one-way inbound links. These are links that are posted by other web sites, forums or blogs. These show a natural interest in something the linked web site offers such as valuable information, news, a tool or some other resource.
The more one-way links a web site has, the more reliable the search engine algorithms consider it to be. Google has gone as far as to rank a web site in terms of PR, or page rank. This is a sliding scale of 0-10. The more important Google considers a web site, the higher the PR that it awards it. (PR also includes visitors as well).

Place your pointer over this in the toolbar and it will show PageRank.

You can check the number of back links to a web site in many different ways. The Firefox browser has an installable extension that allows users to “right-click” and scan down to “back links” to see the number of back links a site has. There are several toolbars that you can install (Google, Yahoo, etc.) that allow you to see this, and there are various web sites that offer tools to do this.



(Google is unique in its approach to back links as it will only show a percentage of the actual back links, whilst Yahoo and MSN show all. Google also will delay showing back links in order to attempt to weed out purchased back links or schemes to affectively fool the algorithms into awarding a higher PR, and thus a higher position in the SERP’s – Search Engine Ranking Positions.)

These will check the number of back links that a page has: http://www.iwebtool.com/backlink_checker
http://www.searchenginegenie.com/backlink-checker.html
This will check the number of back links that the top 10 sites have based on your selected keyword (this will help you find relevant sites);
http://www.webuildpages.com/seo-tool...heck-bykeys.pl
Types of Link Strategies
Natural Link Building – Adding quality content or something that benefits the end user that they would want to link to
Affiliate Linking – Some companies such as airlines, debt management companies, or other businesses that have vendors that supply a service or product to them, can be contacted and asked to provide a link to the site you are promoting. These are usually especially strong, and easily obtained one-way backlinks because normally they don’t have a bunch of other links diminishing the value of your backlink.
One-Way Linking (Purchase) – Buying one-way inbound links to your web site
Reciprocal Linking – Exchanging links with another web site
Three-Way Linking – Site A links to Site B, Site B links to Site C, and Site C links to site A (www.three-way-links.com/)
Link Farms – Companies like linkmarket.net (but not directories, FFA’s, or obvious abusers of linking)
Forums and Blogs – Links from forums an blogs
News Articles (PR Web) – Typically created by web site owners to promote their site. These are effective after 2-4 weeks when Google has crawled them and indexed them within their search results. Never put more than 1 link to any one page per article.
One of the tools mentioned above, linkmarket.net is a good tool, that has spawned many other linking tools that do similar things.
Here’s how it works; You search through their categories for relevant categories. Once you drill it down to the category and click on it, a list of other members will come up as well as their Google PR. You add their link to your website and send them a request. This request will also provide a link for them to insert into their web site. The downfall is that you need to check that the link remains there, or even that its placed in the first place. This is where the work begins.
You need to track all of the links to verify they aren’t taken down. There are tools (Web CEO for one), that will do this for you, but you will still need to record the link page URL so that you can enter it into the tool so it can do the check.

There are many ways to gain back links from a web site. You can offer valuable information on something that an end-user finds useful, such as a map to, or of a destination, a tool such as a mortgage calculator, or even a coupon or shopping tips. This is the way the search engines want you back links to occur…as this is the Natural Link Building process; An end-user finds something on a web site that they feel is useful and they create a link to it.
Another method is purchasing One-Way Links. You must be very careful when attempting this strategy as many things can go awry, and the search engines (especially Google), are looking very hard at how to avoid awarding web sites higher SERP’s based on link building efforts attempting to obtain a more favourable position in their search engine.


Whilst Google Page Rank doesn’t directly affect your SERP’s, the back links from trusted sources do. The way this works is that Google looks at the PR of the referring web site and passes on PR. The influence of this “bleeding” affect is determined by:
• The PR of the referring site
• The number of outbound links on the page containing your back link
• The “trust” rating of the referring web site, according to Google, which is based on the registration date and consistent content, as well as the web sites own back links and these same parameters

This, put in basic terms, means that spending the time that it takes to obtain a back link from a site that has no PR is meaningless.
Here is an example of Google’s “weightedness” (a made up word by Gary);
Site 1 with a PR5 has 50 links (the max you want on 1 page) = bleeds .0012 PR
Site 2 with a PR5 has 10 links = bleeds .430 PR
Site 3 with a PR5 has 2 links = bleeds .776 PR
Additionally, Google seemingly awards back links from .org’s slightly higher, and back links from .edu’s and ‘gov’s significantly higher. This opens many vertical possibilities when taken into consideration whilst planning your long-term back link strategy. Ask me about these if you’re willing to do a lot of hard work.
The following is the same example above, but is based off a back link from a .edu and a .gov
.gov/.edu Site 1 with a PR5 has 50 links (the max you want on 1 page) = bleeds .4352 PR
.gov/.edu Site 2 with a PR5 has 10 links = bleeds .88721 PR
.gov/.edu Site 3 with a PR5 has 2 links = bleeds 1.176 PR
So this means that it is important to get back links from high PR sites, as well as sites that have related content.

The Link
Just as important as the back links, the actual content of the back link is as important.
Because of the overwhelming problem the SE’s are experiencing with Spammers and Black-Hatters overtaking their results and therefore skewing the quality of the overall purpose of their primary intended function, which is search and providing relevant results, each of the main three search engines have introduced, or are soon to introduce an entirely new algorithm that, in purpose, is meant to eliminate the bad, and provide genuine, relevant results, which is what the end-user is looking for.
So Google tweaked their algorithm to place an increased weight on not only back links, but the actual content of the back link.
What this means is that if I were optimising a web site and one of its keyword phrases were “debt consolidation”, I would create a back link that used “debt consolidation” (actually I would use “Get Debt Consolidation” because you need a ‘buffer’ word before your keywords in ANY circumstance when doing optimization to avoid obvious SEO red flags), and the link description would also include that phrase. So, a good example of this is here:

Expert Debt Consolidation – Get Cheap Debt Consolidation Now.

This is a basic example. Every web site and back link offer/tool will have different parameters stating how many characters you can use, the length, content, number of caps, number of expletives like “best”, “cheapest”, or “lowest” type. The point I am making here is that you need to take full advantage of the link. You do this with carefully selected anchor text and descriptions. These links need to be carefully created and linked back to SE optimized landing pages that mirror your anchor text and description. These elements are EXACTLY what ALL search engines, especially Google, use to weight or grade the link.
This, coupled with quality content and the correct keyword density and other SEO elements, are core in the future of obtaining high rankings with all SE’s organically, and PPC at a cost well under what the competition is paying.

Link Tools
Alexa, WebCEO, Arelis and many other tools are available that work in an efficient way, and can be very effective if utilized in the correct fashion. These tools will take your selected keyword and based on the parameters that you set up, crawl the search engines and the top ranking web sites that come up for that particular query. They then pull any available emails from the site, if available, or if there isn’t one available, it will default to whatever you select (i.e. webmaster@ or info@).
So lets say you are searching for back links from sites that are related to women’s under garments for Bravissimo. I would enter “women’s clothing” into the search box and these tools come back with the number of sites that you request. The tools give you the amount of back links a site already has, the PR strength, a relevancy grade and so on.
These tools have other optional settings to help in your link building schemes.
• Find web sites with link suggestion forms that can be setup to be completed automatically and submitted;(Not recommended)
• Find web sites that link to your competitors
• Find web sites that already link to you (to possibly change the anchor text or add additional deep links)
• Find web sites by doing a keyword search
Investigate the many tools available to find the one that suits your needs the best. Stay away from the cookie cutter approach if possible as link building has been going on for years and most web site owners have received thousands of “canned” requests over the years.




Things to Avoid
• Stay away from link farms (http://www.jimprice.com/jim-lnk.htm#people)
• The site has no possible connection to your subject matter whatsoever. The page they put your link on isn't linked to FROM any page, meaning it's floating out there in never-never land and is a ploy to get you to link to their site.
• The page where they put your link is on a URL a mile long and several directories deep so engines will never find it.
• The page looks like a farmer's field with nicely arranged rows of links to hundreds of sites which aren't necessarily organized in any logical manner, but that doesn't matter because someone told them the link is all that counts.
• It's a link and a link only. No description. No proof the person ever actually reviewed the site.
• Signs they'll accept anything that shows evidence of being a "live" link. A true Directory has criteria, frets about the quality of sites it links to and doesn't have people out begging for links. Instead the reverse is true, with people begging to be let in.
• Watch for scams such as sub-domain one-way traffic feeders where the page your site is linked to isn't part of the main website. Study the URLS carefully before you decide to accept a link request.
• Stay away from FFA sites (Free For All)
• Avoid being on a web site that has pages and pages of links. This is viewed as a Link Farm.
• Stay away from sex oriented, gambling, RX and other unsavoury sites.
• Be aware of the possibility of bad neighbours. If you are on a shared server, do a blacklist check to be sure you’re not on a proxy server with a spammer or banned site.
• Don’t waste your time getting a link from a non-ranking page within a site. The page needs to hold a rank of a minimum PR value of 1 below your landing page, particularly if there are going to be other outbound links to other web sites. If there are not going to be other outbound links, or just a few, then a PR of 2 and above will still boost your ranking and benefit your SERP’s as well as your own PR.
• Stay away from link pages called “Link Partners”, “Links” or the like, especially if the term “link” or “links” is part of the URL
• Stay away from pages that have more than 50 outbound links
If you are looking to build long-term rankings, it takes more work and creativity than just sending out automated emails or joining a linking program. Create a daily “hit list” outlining exactly what you will do.

Don’t be afraid to pick up the phone. This is the best way to get and keep a link. You can usually find this information at Network Solutions or the web sites “About Us” page.

Lastly, keep at it! Link building is a marathon, not a sprint. You’ve been given what is probably the most important job that influences search engine results. The work you do today, will put a web site a the top of the rankings tomorrow, and keep them there.

50 More Ways To Get Links
1. Build a “101 list”. These get Dugg all the time, and often become “authority documents”. People can’t resist linking to these (hint, hint). Like mine at http://www.ppc-manager.blogspot.com. I did a PPC 101 and PPC 102 lists.
2. Create 10 easy tips to help you [insert topic here] articles. Again, these are exceptionally easy to link to.
3. Create extensive resource lists for a specific topic
4. Create a list of the top 10 myths for a specific category.
5. Create a list of gurus/experts. If you impress the people listed well enough, or find a way to make your project look somewhat official, the gurus may end up linking to your site or saying thanks. (Sometimes flattery is the easiest way to strike up a good relationship with an “authority”.)
6. Make your content easy to understand so many people can understand and spread your message. (It’s an accessibility thing.)
7. Put some effort in to minimize grammatical or spelling errors, especially if you need authoritative people like librarians to link to your site. (Of course based on my posts u know I rarely practice this)
8. Have an easily accessible privacy policy and about section so your site seems more trustworthy. Including a picture of yourself may also help build your authority.
9. Buy relevant traffic with a pay per click campaign. Relevant traffic will get your site more visitors and brand exposure. When people come to your site, regardless of the channel in which they found it, there is a possibility that they will link to you.
News & Syndication
10. Syndicate an article at EzineArticles, GoArticles, iSnare, etc. The great thing about good article sites is that their article pages actually rank highly and send highly qualified traffic.
11. Submit an article to industry news site. Have an SEO site? Write an article and submit to WebProNews. Have a site about BLANK? Submit to BLANKinformationalsite.com.
12. Syndicate a press release. Take the time to make it GOOD (compelling, newsworthy). Email it to some handpicked journalists and bloggers. Personalize the email message. For good measure, submit it to PRWeb, PRLeap, etc.
13. Track who picks up your articles or press releases. Offer them exclusive news or content.
14. Trade articles with other webmasters.
15. Email a few friends when you have important relevant news asking them for their feedback and/or if they would mind referencing it if they find your information useful.
16. Write about, and link to, companies with “in the news” pages. They link back to stories and blog posts which cover their developments. This is obviously easiest if you have a news section or blog. Do a Google search for [your industry + “in the news”].
17. Perform surveys and studies that make people feel important. If you can make other people feel important they will help do your marketing for you for free. Salary.com did a study on how underpaid mothers were, and they got many high quality links.
Directories, Meme Trackers & Social Bookmarking
18. This tip is an oldie but goodie: submit your site to DMOZ and other directories that allow free submissions.
19. Submit your site to paid directories. Another oldie. Just remember that quality matters.
20. Create your own topical directory about your field of interest. Obviously link to your own site, deeplinking to important content where possible. Of course, if you make it into a truly useful resource, it will attract links on its own.
21. Tag related sites on sites like Del.icio.us. If people find the sites you tag to be interesting, emotionally engaging, or timely they may follow the trail back to your site.
22. If you create something that is of great quality make sure you ask a few friends to tag it for you. If your site gets on the front page of Digg or on the Del.icio.us popular list, hundreds more bloggers will see your site, and potentially link to it.
23. Look at meme trackers to see what ideas are spreading. If you write about popular spreading ideas with plenty of original content (and link to some of the original resources), your site may get listed as a source on the meme tracker site.
Local & Business Links
24. Join the Better Business Bureau.
25. Get a link from your local chamber of commerce.
26. Submit your link to relevant city and state governmental resources. (Easier in some countries than in others.)
27. List your site at the local library’s Web site.
28. See if your manufacturers or retailers or other business partners might be willing to link to your site.
29. Develop business relationships with non-competing businesses in the same field. Leverage these relationships online and off, by recommending each other via links and distributing each other’s business cards.
30. Launch an affiliate program. Most of the links you pick up will not have SEO value, but the added exposure will almost always lead to additional “normal” links.
Easy Free Links
31. Depending on your category and offer, you will find Craigslist to be a cheap or free classified service.
32. It is pretty easy to ask or answer questions on Yahoo! Answers and provide links to relevant resources.
33. It is pretty easy to ask or answer questions on Google Groups and provide links to relevant resources.
34. If you run a fairly reputable company, create a page about it in the Wikipedia or in topic specific wikis. If it is hard to list your site directly, try to add links to other pages that link to your site.
35. It takes about 15 minutes to set up a topical Squidoo page, which you can use to look like an industry expert. Link to expert documents and popular useful tools in your fields, and also create a link back to your site.
36. Submit a story to Digg that links to an article on your site. You can also submit other content and have some of its link authority flow back to your profile page.
37. If you publish an RSS feed and your content is useful and regularly updated, some people will syndicate your RSS content (and some of those will provide links… unfortunately, some will not).
38. Most forums allow members to leave signature links or personal profile links. If you make quality contributions some people will follow these links and potentially read your site, link at your site, and/or buy your products.
Have a Big Heart for Reviews
39. Most brands are not well established online, so if your site has much authority, your review related content often ranks well.
40. Review relevant products on Amazon.com. We have seen this draw in direct customer enquiries and secondary links.
41. Create product lists on Amazon.com that review top products and also mention your background (LINK!).
42. Review related sites on Alexa to draw in related traffic streams.
43. Review products and services on shopping search engines like ePinions to help build your authority.
44. If you buy a product or service you really like and are good at leaving testimonials, many of those turn into links. Two testimonial writing tips — make them believable, and be specific where possible.
Blogs & the Blogosphere
45. Start a blog. Not just for the sake of having one. Post regularly and post great content. Good execution is what gets the links.
46. Link to other blogs from your blog. Outbound links are one of the cheapest forms of marketing available. Many bloggers also track who is linking to them or where their traffic comes from, so linking to them is an easy way to get noticed by some of them.
47. Comment on other blogs. Most of these comments will not provide much direct search engine value, but if your comments are useful, insightful, and relevant they can drive direct traffic. They also help make the other bloggers become aware of you, and they may start reading your blog and/or linking to it.
48. Technorati tag pages rank well in Yahoo! and MSN, and to a lesser extent in Google. Even if your blog is fairly new you can have your posts featured on the Technorati tag pages by tagging your posts with relevant tags.
49. If you create a blog make sure you list it in a few of the best blog directories.
50. Start all over again.


Your friend/mate/fellow SEO GaryTheScubaGuy

GaryTheScubaGuy

[theshortstack]

There goes my weekend

Thanks Gary - that's some seriously good reading!

[universal4]

This, put in basic terms, means that spending the time that it takes to obtain a back link from a site that has no PR is meaningless.

It is this idea in it's most basic form that people use today to base their link exchange choices based on pr only...because this may be one of the only points they remember tomorrow.

The person that has that page that today might be a pr0 or pr1 that has relevant content might also be working hard to increase his pr and site visiability just might end up being that pr4 in a few months that you are searching for today.

Rick
Universal4

[ck8795]

Thanks for the post Gary. I disagree with quite a few points you made. I've divided it up

The best links a web site can have are natural, one-way inbound links. These are links that are posted by other web sites, forums or blogs. These show a natural interest in something the linked web site offers such as valuable information, news, a tool or some other resource.

The best links a website can have is it's own links. Links start at home first before anything else.

The more one-way links a web site has, the more reliable the search engine algorithms consider it to be. Google has gone as far as to rank a web site in terms of PR, or page rank. This is a sliding scale of 0-10. The more important Google considers a web site, the higher the PR that it awards it. (PR also includes visitors as well).

I disagree with this as well. A website can have a pr5 and be completely and totally worthless. I don't think a websites PR value is a clear indicator of the value Google places on that site/page.

This, put in basic terms, means that spending the time that it takes to obtain a back link from a site that has no PR is meaningless.

That is a very narrow minded approach to link building. The page or site which has a pr0 can be equally if not more valuable than the site which has a pr4. The value should be placed on the quality of the site and how that webmaster runs their sites. I have no problem giving links to other affiliates who have just started a site, likewise I get some in return and that's cool because I know the potential that site has once that person gets it going. To be quite honest in most cases I would prefer a link from a brand new page rather than having one added to an existing (depending on circumstances)

Assuming that all pr0 pages are meaningless and high pr pages are valueable (and pass value) is the wrong way of thinking.

• Stay away from sex oriented, gambling, RX and other unsavoury sites.

You do realize that this is a gambling affiliate forum and that we are building gambling related sites. hehe assuming thats an error from the copy/pasting of the article


These are just some of my thoughts on this article. Since this topic is open for discussion I want to leave a couple of links on other articles. While I disagree with alot of what you said ..thanks for posting.

Links should be based on quality not quanity. The more difficult the link is to get, the more value I place on it. I have some recriprocal links that I value a hell of a lot more than one ways.

http://www.pokerseo.org/poker/seo/link-building/


http://www.seo-theory.com/2007/05/02...trategy-sucks/


this is a really awesome article for anyone who is sending out emails for links

http://websitehelpers.com/seo/why-yo...-get-link.html

[Doolally]

Not sure about staying away from Gambling sites - personally I think they're all right!

Lots of information there though and lots to digest and think about when link building. Thanks for posting it. I'll read it again later as there are things mentioned I'd never thought about.

Some good comments also from kaus and universal4. Most of which I totally agree with.

[GaryTheScubaGuy]

It is this idea in it's most basic form that people use today to base their link exchange choices based on pr only...because this may be one of the only points they remember tomorrow.

The person that has that page that today might be a pr0 or pr1 that has relevant content might also be working hard to increase his pr and site visibility just might end up being that pr4 in a few months that you are searching for today.

Rick
Universal4

Hi Rick,

You're right in that a PR0 has value. When I wrote this 2 - 3 yrs. ago it was a bit more relevant than now. I really should update that part. What I look for these days is the age of the page, the homepage PR, the number of outbound links and the number and quality of inbound links. As PR is purely historical information what you mention about future improvement in the PR is definitely a valid point. Fortunately there are a few tools out there that you can manually add multiple URL's and it will check all of these attributes.

The best links a website can have is it's own links. Links start at home first before anything else

Hi Kaus

Actually internal links do hold more weight these days because of the ability to PR/Link Juice sculpt, but there are a multitude of external inbound links that outweigh most internal links. For instance; If your Homepage is a PR 3 and you split the link juice flow internal with 30 internal links, then compare this to a dozen links coming from an external website being split 10 ways, then the external inbound link is better. (This is especially the case when weighing links to internal pages using similar anchor text).

I'm not saying I disagree, just that the impact of inbound links from decent, higher external PR pages, when incorporated smartly has a much bigger impact.

Most sites that I see have not incorporated any internal link sculpting and bleed important juice through to 'About Us' or Contact Us' pages.

The more one-way links a web site has, the more reliable the search engine algorithms consider it to be. Google has gone as far as to rank a web site in terms of PR, or page rank. This is a sliding scale of 0-10. The more important Google considers a web site, the higher the PR that it awards it. (PR also includes visitors as well).

I disagree with this as well. A website can have a pr5 and be completely and totally worthless. I don't think a websites PR value is a clear indicator of the value Google places on that site/page.

This was more of a broad, all-encompassing statement. Rather than going into the exact science of PR this was meant more to be a general guideline rather than the end-all.

Google does rank a sites trust and authority and indicate this through PR though. Unfortunately this can be engineered buying back links and other grey-hat methods. Again its historical value though, but it is definitely an algorithmically created 'trust & authority' gauge. Is it accurate, I'm with you, 50% of the time (if not much more) its a bit off.

That is a very narrow minded approach to link building. The page or site which has a pr0 can be equally if not more valuable than the site which has a pr4. The value should be placed on the quality of the site and how that webmaster runs their sites. I have no problem giving links to other affiliates who have just started a site, likewise I get some in return and that's cool because I know the potential that site has once that person gets it going. To be quite honest in most cases I would prefer a link from a brand new page rather than having one added to an existing (depending on circumstances)

Assuming that all pr0 pages are meaningless and high pr pages are valuable (and pass value) is the wrong way of thinking.

Regarding reciprocal linking - After spending the resources, whether time or money, in an Agency setting I haven't found that reciprocal linking at any level is worthwhile. Typically what you end up with is a link ON a reciprocal link page with many other links on it. So if I get a link on a PR6 page, but it has 100's of links (both internal due to navigation, and external due to other links) that link has the value of a link on a PR1 page with just 10 outgoing links, or even worse, next to nothing.

If you participate in link exchanges I recommend staying away from the automated ones that programs like Link Assistant and Web CEO offers because they started getting targeted long ago and are easy to detect as the same plug-in is used over and over.

If you spend the time doing A to B, B to C, and C to A linking with another Webmaster and they have not overdone their outbound links, or have integrated link sculpting with nofollows to enhance the link, then this is ideal and worth the resources, but finding these scenarios is not the only difficult part, its maintaining the link integrity on each end that becomes difficult and resource heavy...at least at an Agency level.

Regarding the comment on Gambling related sites; you are correct. This was an oversite considering the landscape I am posting in.

I would however reiterate that the Gaming industry is lucrative and therefore attracts some unsavoury characters...believe me I've run across my share of them. Because of irresponsible linking in an effort to beat out the competition, many sites buy and sell link unscrupulously and have taken hits because of it. I have received 10x the emails in the past 10 years from Gaming related sites that were penalised for various reasons. I have 2 such emails in my GPWA site right now, so I feel its an important subject to mention.

I have gaming sites myself and and have experienced the lack of quality related links. I went so far as to create my own little garden of links in order to avoid the mess.

I think the tip would however be better put; "avoid most RX and all porn related websites, and if you are in the gaming industry, be very careful when acquiring links of any kind, and definitely put tools in place to monitor who the guys you link to are linking to because Google is digging deep and looking at link strings now rather than just individual links".

Thanks for the feedback. I need to make a few changes!

Cheers,

Gary

[universal4]

Hi Rick,

You're right in that a PR0 has no value.

I never said that.

Carefully designed links, both incoming and outgoing, on pages with themed content are important reguardless of the pr....

If the only reason you want the links is to boost pr alone, then it is more important...correct.

This whole link mess is one of the most time consuming and most frustrating things webmasters and developers have to do....and being careful with links (getting and giving) is where part of the time is wrapped up.

Rick
Universal4

[LiveCasinoPartners]

Great list and great ideas on getting links. I'm sure the info was compiled for "general" webmaster practices, but I get the ideas.

One thing that caught my attention was that having more links will help get cheaper adwords placements. If you could comment on that I would appreciate it, because I haven't seen the connection yet with adwords placement and inbound links. I know about the quality score, but I didn't know that the incoming links factor in. I am now doing an adwords campaign and find that my quality score is super low.

Really interesting Gary.

[GaryTheScubaGuy]

I never said that.

Rick
Universal4

Sorry, I meant to say has value - typo

BTW - Love the Jendaya Conure. Used to have 2 of them when I lived in the states. One (Goldie), used to lay on her back on my chest and fall asleep. I really miss that little bird.

[GaryTheScubaGuy]

Great list and great ideas on getting links. I'm sure the info was compiled for "general" webmaster practices, but I get the ideas.

One thing that caught my attention was that having more links will help get cheaper adwords placements. If you could comment on that I would appreciate it, because I haven't seen the connection yet with adwords placement and inbound links. I know about the quality score, but I didn't know that the incoming links factor in. I am now doing an adwords campaign and find that my quality score is super low.

Really interesting Gary.

Thanks for the feedback.

Is relatively simple; Google grades pages in their Adwords much like they do any other page. The slight difference is that they use an abbreviated version of their organic algorithm to rate the landing page.

Three great tips when creating a ppc account; Max out your budgets and CPC until Google has graded the advert and landing page, then once they have give you a good or great score, turn the budgets and CPC down to where you want them.

Use an existing page rather than creating a seperate landing page. Add CTA's into the page or whatever other elements you want, just do them on an existing page.

Get backlinks to this page and do some link sculpting and send some internal PR juice to the page.

Doing these will get your ad running higher in the results at a cheaper cost than your competition is paying.

BTW - by keeping your ad in the top 3 you are syndicated throughout Google's network (Netscape, Ask, AOL) so don't judge traffic at positions 4+.

Just getting on AOL will dramatically increase your results. AOL has an average 6% CTR which is twice what anyone else gets. I guess AOL'ers are more trusting.

[raphnix]

If you realize guys, you don't have to be an internet/programming expert to developed a popular and high traffic site. You just have to read online tutorials like this.

I'm an SEO actually so I know you guys can learn easy with this link building 101 that GaryTheScubaGuy have posted.

Or if you don't have the time to do those things, you can always hire one, a freelance like me.

[bets@betsfreebets.co]

i just have a question about article links, why only 1 link?

[GaryTheScubaGuy]

Hi bets,

At the time I wrote this the information about PR sculpting and the attention that Google was giving it was sparse. Very little testing had ever been done. It was all propaganda at the time.

Today though you can include 3 links (as far as I have seen) to different pages with the same link juice and without losing any influence.

I'm definitely not saying this is the cardinal rule because I haven't had the chance to test it, but Google has mentioned diminishing link value past 3 links from one site to another so I am assuming this is the safest bet.

[rewardscasino]

great article, worthy, thanks!

[GaryTheScubaGuy]

I've had the chance to test this and retract my suggestion of 3 links.

I should have thought about it from an organic stance - 3 links to the same site isn't natural - and it may split link juice as well.

One link per article or whatever post you engineer has proven more beneficial, and as always we tested this.

Good luck.

[Buddy M]

I can in here tonight at midnight, knowing I have to get up in 4 hours to go to my day job and I just had the most tense 2 hrs. I could not find 1/2 of the links that other sites claim I was on DUH, they don't know what happened to my links

Is there a software program for mac users that keep track of this so I don't have to go in each one and check.

Where would I buy this software and/or is there a better way for link exchange.

Thank you other soldiers in this battle.

[playbonuscasino1]

That's is some awesome link buildings techniques. Thanks for the cool share buddy Appreciated !

[mistergambler]

Great article, as always!

[Gerrypolt]

Althought I don't agree with everything in the origonal post, reading all the follow up post's and comments plus the origonal post will help any webmaster on there link building campain.

Thanks
for all the posts, theve been a good help.

[sawnjosf]

Do NOT spam.