Online Bingo's Twitter secret.....

[PhilF (ex-WhichBingo)]

Dont know if any of you saw my article;

http://www.whichbingo.co.uk/lobby/th...-online-bingo/

What do you reckon on the Twitter/Online Bingo situation?

[OnlineBingoClub]

On twitter, people are given the choice (unless its a paid ad) on what they see. There is enough bingo spam on TV, so why follow bingo sites on twitter that just spam promotions? It seems the same for casino sites.

But with sports book, you can make your twitter account slightly interesting...

Ladbrokes - 143k
Ladbrokes Bingo - 4k
Ladbrokes Casino - 1k

Paddy Power - 453k
Paddy Power Bingo - 7k
Paddy Power Casino - Don't even see an account

There doesn't seem to be a secret why online bingo isn't popular on twitter, its just boring

[pinkytoe]

It's simply not as popular as sports is the main reason. Sports is more current and always updating and there is a talking point.

To delve deeper into it, Twitter might not be as good for Bingo as other social networks (I.e Pintrest) but I really think the main issue is it's popularity compared to sports.

[BetterNick]

I know very little about online bingo but my impression is the bingo site's have developed a social media like element within the sites (forums, messaging)

I assume Bingo is the mirror reverse of sports betting with the vast majority or users women, a woman being a follower of a gambling site might be frowned upon amongst friends/family whereas men don't really care. I guess people define their identity through who they follow on social media, the potential interest in bingo tweets perhaps isn't as much of an issue.

[edielaw1]

Instead of twitter I would rather go in some forums for moms and women talks - that is the social breakthrough for bingo imo

[lowrisk]

The social interaction is done within the bingo site, i.e on a chat room, rather than via the social media avenue.

Just my observation!

[TomPregon]

Perhaps the people who play bingo are not the people who are / will be on Twitter?

[ricardouklon]

Do you think that bingo players - esp women use twitter so much?

[Gamer]

Well, bingo games providers sites (by using proper twitter posts) could attract active bingo players to welcome them for bingo chats and other bingo daily promotions. It should work in the theory.
If Twitter is a social place, bingo chats and promos are also social, in theory??!!

[TomPregon]

Do you think that bingo players - esp women use twitter so much?

It's exactly what I was thinking.. If I envision bingo ladies, I do not see Twitter users so to speak.

[sampendleton]

Twitter users are mostly young people, and most probably teens.
It is a fast phased platform that's why it suits well on younger generation.
On the other hand, I don't think Twitter is a good platform for bingo/casino sites to get engagement and interaction to followers, but still a great platform to reach potential targets. It is actually an option, you don't need to spend much of your time on promoting your site on twitter, there are actually a lot of social networking sites out there.

[PhilF (ex-WhichBingo)]

IMHO, generalising hugely here, I just don't think online bingo players are on Twitter in enough volume to make it effective. This is further compounded by online bingo sites using it clumsily as just a 'broadcast' media rather than an interaction/social tool.