
Originally Posted by
LottoRevenues.com
the idea in media buying is to think like a Geologist that is looking for Gas and Oil, investigate before you invest.
True, but imho not all network perform equally for each casino advertiser. What works for webmaster A might not work for B. I've had horrible results with some casino specialized networks and top results with non-specialized ones. So it's a matter of testing, testing & testing.
Furthermore results may change overnight due to changes in their publisher inventory. Besides AdWords I haven't found any network which performs great for a long time.
"Depend on the rabbit's foot if you like, but remember it didn't work for the rabbit." R.E. Shay