Rakeback's revenge

[JonOfFinsbury]

Those with strong feelings on the earlier rakeback thread might be interested to hear that the debate has taken a new turn....

http://www.egrmagazine.com/news/indu...ke-chief.thtml

[KazaK]

intresting, thk

[RummyAffiliates]

There is truth in what Karim says. Rakeback=bonus it's just a matter of terminology.

[KazaK]

There is truth in what Karim says. Rakeback=bonus it's just a matter of terminology.

Black rakeback it not the bonus, and % which pays poker affiliate to the player. When there are no constant bonuses is not present also constant rakeback. Therefore black rakeback it is very popular, and especially in Russia: (

[thepokerkeep]

Rakeback itself is a great way to reward active, profitable players. Think of it as a bonus that keeps on giving! The problems begin when operators and affiliates abuse the rakeback system.

An ideal rakeback model is one where all affiliates are allowed to participate on a level playing field.

Rewarding players who achieve a pre-determined level of rake each week or each month, regardless of which affiliate the player signed up under, would eliminate most rakeback abuse.

The operators need to aggressively police the rakeback industry and penalize those affiliates (regardless of volume) who abuse the system by offering higher than allowed rakeback percentages.

If a network is going to offer rakeback, they need to offer it across the board. Allow all affiliates to offer the same deal... no exceptions!

If a player, who is currently not receiving rakeback, asks for a rakeback deal... they should be automatically given rakeback while still being tagged to the affiliate who signed them up. Accepting a smaller profit margin is better than losing your player.

Full Tilt is a perfect example of why there is a problem with players creating multiple accounts... they will not allow a player to receive rakeback if that player signed up under a non-rakeback affiliate.

I recently had an email from Doyles Room. They notified me that one of my players wanted to switch to a rakeback account. They asked my permission to set up a tracker on my account so he could get rakeback while still being tagged to me. (Doyles recently joined the cake Network and now offers rakeback) I get to keep my player. The player is thrilled to be getting rakeback. A win-win situation. I am now offering rakeback to all my Doyles room players, new and old! I am thrilled with the way Doyles handled the situation and with the personal attention I received from my AM. He even offered to create custom banners for me... Great customer service IMO!

Rakeback is here to stay... it's up to us (affiliates and operators) to make it fair and profitable for all concerned.

[universal4]

If a player, who is currently not receiving rakeback, asks for a rakeback deal... they should be automatically given rakeback while still being tagged to the affiliate who signed them up. Accepting a smaller profit margin is better than losing your player.

Great point and this is the main reason all rakeback should be handled by the properties directly and taken out of the hands of the affiliates.

By putting it in the hands of the operators, all affiliates large and small can offer the same deals putting all affiliates on alevel playing field and players would be treated better since there is less risk to the player loosing out because of unscrupulous affiliates, (or even affiliates that made a mistake etc...)

Rick
Universal4

[JonOfFinsbury]

RakeTheRake is being given a bit of a kicking with the comment underneath the story. Does any of you have anthing good to say about him?

[thepokerkeep]

My comment, hope it gets posted!

I run a rakeback site and also suggest players delete cookies before downloading.

The reason for these instructions is to avoid a situation where the player downloads from my site because he wants rakeback but later finds out he's been tagged to a non-rakeback affiliate because of an old cookie on his computer. It has nothing to do with poaching.

The problems with rakeback begin at the network level, not the affiliate level. Stricter network rules, and aggressive policing by the networks to ensure all affiliates follow their rules, is the long term solution.

[JonOfFinsbury]

http://www.egrmagazine.com/news/indu...filiates.thtml

[JonOfFinsbury]

http://www.egrmagazine.com/news/indu...industry.thtml

[JonOfFinsbury]

Thought you might like our August feature :

http://www.egrmagazine.com/news/indu...k-rumble.thtml

[Eric A]

Some very interesting and creative articles - has helped me develop a good insight. Thankyou!

[JonOfFinsbury]

Glad you enjoyed. As you can see, we have possibly the worst ranking of any news provider on earth, so feel free to show the link-love!

[bb1web]

An ideal rakeback model is one where all affiliates are allowed to participate on a level playing field

exactly!

allowing affs to set the % creates a cut-throat environment which ultimately brings disdain to almost all parties involved and especially is nurturing to poaching since players will move towards whatever is the current best deal.

I couldn't believe it when rakeback became an accepted practice. In some cases actually encouraged by sponsors. Talk about not seeing the dollar for the dime in front of you.

[JonOfFinsbury]

Those following this debate might be interested in August's Right to Reply on the issue, which comes from affiliate, blogger and former PartyPoker room manager Bill Rini: http://www.egrmagazine.com/news/indu...the-open.thtml

[JonOfFinsbury]

Those who followed the rakeback debate from the start might remember that it began with Peter Marcus, chief operating officer of William Hill Online, when he called on operators to get together and 'be strict' on it.

News just in is that Marcus has been made redundant:
http://www.egrmagazine.com/news/indu...shake-up.thtml