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  1. #1
    RacingJim is offline Public Member
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    Default Too many offers? (e.g. Coral)

    I'm wondering what people's thoughts are on the volume of enhanced odds offers Coral have been pumping out recently?

    I've been finding it ever more difficult to keep everything up-to-date and keep up with what's what on which day.

    I must admit I prefer a more focused approach whereby there is one main enhanced odds offer and one main standard offer.

    Cheltenham has been a mad one and now this weekend I think they've got Lukaku anytime, Yellow card in Sunderland v Newcastle, Any goal in the Premier League on Saturday and Man City 10/1 in the derby. Does it not start to be counter-intuitive when the users are bombarded with too many different offers at once? Nevermind us webmasters trying to keep our sites up to date. They're probably more going for the Twitter/FB groups I suppose.

  2. #2
    JackTenSuited is offline Private Member
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    I wouldn't mind if the landing page is constantly updating to the latest offer. I was promoting one book during Cheltenham and as soon as the offer finished the player was just sent to an 'offer expired' page rather than being pushed to the latest offer or homepage.

    I only push these enhanced offers on social media anyway so the more often they are the better it is really.

  3. #3
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    Default

    This fits directly into this discussion
    https://www.gpwa.org/forum/splash-la...ng-226571.html

    So the book thinks that the best way to convert a visitor is to annoy and upset the visitor, due to an expired offer, instead of showing a valid offer.

    Rick
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  4. #4
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    Default

    I guess if you're into accounts looking for new freebies as the main market then you need to jump through the hoops.

    I don't bother with the daily promos any more. I'm not updating links, pages, jumps for a promo that lasts less than 8 hours - and then potentially "black holes" until I change it. I have a wee disadvantage in that I'm timezone restricted - so an offer that terminates at 4pm UK time is 5am my time - making instant changes difficult.

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  6. #5
    thebookiesoffers is offline Former Member
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    think they're brilliant myself, very useful tool. you dont have to promote all of them either, can hand pick

  7. #6
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    The problem with these offers is the player value you generate using them as the hook.

    I've got a small sample size (growing everyday) that suggests player value is way down even though they are good for getting people signed up.

    Retention rate is also down and the percentage of one time depositors is way up.

    It's not out of the question to suggest that if you have an email list or social following you'd be better off doing smaller numbers but acquired using different methods (which promote long term usage) than using all the one off deals.

    Test it yourself using different trackers and you'll see what I'm talking about pretty quickly.

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  9. #7
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    *sample size is close to 100 depositors fwiw.

  10. #8
    BetterNick is offline Private Member
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    What surprised me about Coral's enhanced odds offer was they only recently changed them from cash winnings to free bet winnings. Making the winnings instantly withdrawable must have invited a low retention rate.

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  12. #9
    RacingJim is offline Public Member
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    Quote Originally Posted by doovde View Post
    The problem with these offers is the player value you generate using them as the hook.

    I've got a small sample size (growing everyday) that suggests player value is way down even though they are good for getting people signed up.

    Retention rate is also down and the percentage of one time depositors is way up.

    It's not out of the question to suggest that if you have an email list or social following you'd be better off doing smaller numbers but acquired using different methods (which promote long term usage) than using all the one off deals.

    Test it yourself using different trackers and you'll see what I'm talking about pretty quickly.
    Agree totally mate.

    I had some really good Betfred signup amounts when they first brought out the enhanced odds stuff. I guess Betfred were the real pioneers with the enhanced odds and people signed up in their 100s and 1000s. However, the retention and value of those customers for me has been very small compared to people who signed up via the more standard signup offer.

    Betfred told me they've stopped doing them because the customer value wasn't good enough and off my stats that tallys up.
    Last edited by RacingJim; 21 March 2016 at 6:52 am.

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  14. #10
    BetterNick is offline Private Member
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    I'm not sure Betfred pitched them in the right way, I seem to remember them doing jokey bets - Wenger to wear a coat etc. which I don't think attracted the right type of customer. I can't believe Coral will continue to do these offers (must be for well over a year) promoted on TV & Radio, if they weren't profitable.

  15. #11
    BetsGalore is offline Public Member
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    Yeah, they really seem to be focussing on these type of offers.

    Agree, that you have to pick and choose as if you promote them too much on social your followers will get pissed off and unfollow.

  16. #12
    Juan Roman is online now Private Member
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    Oddly enough, I managed to catch a shark (not exactly a whale) through one of Coral's enhanced offers, but this was clearly pure luck as all other players were of low value.

    I have no problem updating these since I only update one TablePress table that I use on homepage and in match previews since these attract the most visitors.

    For those of you who like these, you should know that Betfair offers even more enhanced promos than Coral (usually 8-10 per weekend), and they give up to 100 euros in free bets to go along with these.
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  17. #13
    BetsGalore is offline Public Member
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    Quote Originally Posted by Juan Roman View Post
    Oddly enough, I managed to catch a shark (not exactly a whale) through one of Coral's enhanced offers, but this was clearly pure luck as all other players were of low value.

    I have no problem updating these since I only update one TablePress table that I use on homepage and in match previews since these attract the most visitors.

    True but sometimes its overkill and they can annoy your followers on social. Better to pick and choose and focus on them

    For those of you who like these, you should know that Betfair offers even more enhanced promos than Coral (usually 8-10 per weekend), and they give up to 100 euros in free bets to go along with these.

    True but sometimes its overkill and they can annoy your followers on social. Better to pick and choose and focus on them

  18. #14
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    Quote Originally Posted by Juan Roman View Post
    Oddly enough, I managed to catch a shark (not exactly a whale) through one of Coral's enhanced offers, but this was clearly pure luck as all other players were of low value.
    Similar story here, spent a lot of time & effort on one of the earlier Coral offers (Quevega at Cheltenham) and got 50 or so FTDs, reviewed it at the end of the year and pretty much all of the punters were single bet, waste of time & effort. Except for one who's still active to this day and a regular, decent-sized player.

  19. #15
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    I agree. My inbox has been inundated with daily Coral offers, with tracking links that often expire by the time I click on them. Someone here mentioned that their landing pages should update the latest offerings automatically, rather than having to change links.

  20. #16
    thebookiesoffers is offline Former Member
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    Quote Originally Posted by Casinorep View Post
    I agree. My inbox has been inundated with daily Coral offers, with tracking links that often expire by the time I click on them. Someone here mentioned that their landing pages should update the latest offerings automatically, rather than having to change links.
    some do but they sometimes have more than 1 running at the same time or overlap so not possible to do that

  21. #17
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    They seem to be running on 2 or 3 consistent media codes (5690 for instance) which helps a bit.

  22. #18
    baldidiot is online now Private Member
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    Coral's are pretty good - not too many, varied offers (not just enhanced odds), and come over in plenty of time. Plus the fact that they send them over in batches and use the same media codes is a big help, means we can put them up in minutes all in one go scheduled to change as and when. I add them to my offers sites, and within specific event guides.

    Betfair's annoy me - there's just too many and they're massively oversaturated. They also often have very short notice (I ften get promos that expire in a couple of hours). I generally don't add any of theirs these days....
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