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  1. #1
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    Question What starting content should I create?

    Hi everyone

    I’m responsible for content on a new site nodepositcasinos and while we prepare to create casino reviews I wanted to ask the experts here what you would suggest for other types of content we could do.

    So far we are thinking about other bonus category pages like free spins, categories of ND bonuses like $5 no deposit bonuses and list of countries too.

    Will be starting to create a blog as well.

    Appreciate all feedback

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    Looks like a solid start! I would do some general competitor analysis and learn what they do and how to improve on their concepts.

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    Don't wish to sound offensive BUT if you need to ask that question, then your starting in the wrong gig, and wasting your time.

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    Well you have millions of sites to choose form as examples, so usually the best plan is to do soemthing others are not.. my personal opinon is no deposit bonus sites are a lot of time for little results in 2022.


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    Agree. U have to check dozens of competitor sites to make the best offer for the audience.

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    You will have to find your niche using tools like Href, or Semrush.

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    Thought I'd share something here too.
    A good advice given earlier is to start with researching your competitors. If you have access to tools like semeush or ahrefs - that would help too.
    Nevertheless, if you have any previous experience growing aff sites, I would probably start with that.
    You can also keep in mind that (if you have a fresh domain name) even if you create a good piece of content targeting a promising KW - it might simply not rank well, for whatever reason it might not.

    At this stage what I'd do is, I would stick to you current plan and create the best possible pages I could. Then you should give them some time to get indexed, so you would have some data to work with.
    While you are waiting you can focus on building links.
    Once your pages are indexed and you have some data in GSC and GA - you can use that to see what KWs your pages actually ranks well-ish for and double down on those.
    Then on the next iteration you can check what related searches does Google offer for those KWs and create supporting pages for the ones you already have.
    You can have several iterations of this and (with some luck and dedication) you should then naturally see a good way to move forward.

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    What would you like to find on the site yourself? Start with this man

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    Research your competitors first using tools like:


    • SimilarWeb
    • Ahrefs or SemRush


    Make a list of 10 competitors. Take your time to research the content, see what are the pro's and con's about their content, how it is formatted, what links they have inserted, if they have table of content, what type of images are they using, are there any videos inserted in the content? etc.

    I'd do it like this:


    1. list the top 10 competitors using SimilarWeb or Ahrefs (I prefer using both)
    2. take notes about each website's content (good or bad content) in a Google Sheet
    3. find a way to improve based on the notes I made in the Google Sheet


    Hope this helps.
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    Contentpace (previously Postpace) has a 14 day trial which should be enough to create some content plans based on competitor research. Might be helpful if you just are just starting out and have a tight budget.

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  18. #11
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    Quote Originally Posted by gorglin View Post
    Looks like a solid start! I would do some general competitor analysis and learn what they do and how to improve on their concepts.

    I definitely started there, but I'm having a bit of a hard time finding a way to present the information that isn't just more of the same.

    Thanks for the suggestion, I'll keep working on it. I think I need to insist on competitor analysis and start testing what works and what doesn't.

  19. #12
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    Quote Originally Posted by AussieDave View Post
    Don't wish to sound offensive BUT if you need to ask that question, then your starting in the wrong gig, and wasting your time.
    Don't worry. I don't take offense at all, and I understand where your comment is coming from.

    I'm working on a content strategy on my own, but I also want to consider perspectives other than my own (especially if they come from experts in the field).

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    Quote Originally Posted by wonderpunter View Post
    Well you have millions of sites to choose form as examples, so usually the best plan is to do soemthing others are not.. my personal opinon is no deposit bonus sites are a lot of time for little results in 2022.
    That is precisely one of my concerns. There's A LOT of competition and I have to work on getting my site to deliver quality content (not just create content for the sake of it) so I can stand out.

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    Quote Originally Posted by NoDepositCasinos View Post
    There's A LOT of competition and I have to work on getting my site to deliver quality content (not just create content for the sake of it) so I can stand out.
    That's a good and relevant perspective.

    The problem is - because you are new - you have to build a base authority in your subject.

    To have a chance of doing that, you almost certainly have to cover everything (or the majority of) what your competitors do. Otherwise, how can you ever be an authority??

    And many of the topics you cover will be very difficult to cover in a totally new way.

    So, out of necessity, the high-level topics will almost exclusively be the same as or similar to those your competitors cover.

    It's at a lower page level where you can begin to look for unique ways to present information, but without the higher level structure that demonstrates your authority in the subject, you will struggle to do that (without other signals like good quality links, and even those may not be enough).

    You can identify what your competitors cover with one by one manual analysis. But I have a tool that will make it (a lot) easier. It would take 5 mins to run it, and maybe 10-15 to explain the results and how you can interpret/use them. PM me if you want to give it a go.

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    In this case, as one of the options, just consider this or that topic from the other side (not as competitors). for example, if they analyze numbers, go from the point of view of psychology (just as an example)

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    Quote Originally Posted by PaulEchere View Post
    Thought I'd share something here too.
    A good advice given earlier is to start with researching your competitors. If you have access to tools like semeush or ahrefs - that would help too.
    Nevertheless, if you have any previous experience growing aff sites, I would probably start with that.
    You can also keep in mind that (if you have a fresh domain name) even if you create a good piece of content targeting a promising KW - it might simply not rank well, for whatever reason it might not.

    At this stage what I'd do is, I would stick to you current plan and create the best possible pages I could. Then you should give them some time to get indexed, so you would have some data to work with.
    While you are waiting you can focus on building links.
    Once your pages are indexed and you have some data in GSC and GA - you can use that to see what KWs your pages actually ranks well-ish for and double down on those.
    Then on the next iteration you can check what related searches does Google offer for those KWs and create supporting pages for the ones you already have.
    You can have several iterations of this and (with some luck and dedication) you should then naturally see a good way to move forward.
    Thanks for such a detailed answer and suggestions!


    Yes, the domain is new and I am aware that it may not rank well at first. However, I want to lay a solid foundation so that I don't have to go back tomorrow and redo something that I was able to do well from the start.


    Thank you especially for reminding me how important building links is. I think I am focusing too much on the content and have not paid due attention to it.

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    Quote Originally Posted by CasinosBroker View Post
    Research your competitors first using tools like:


    • SimilarWeb
    • Ahrefs or SemRush


    Make a list of 10 competitors. Take your time to research the content, see what are the pro's and con's about their content, how it is formatted, what links they have inserted, if they have table of content, what type of images are they using, are there any videos inserted in the content? etc.

    I'd do it like this:


    1. list the top 10 competitors using SimilarWeb or Ahrefs (I prefer using both)
    2. take notes about each website's content (good or bad content) in a Google Sheet
    3. find a way to improve based on the notes I made in the Google Sheet


    Hope this helps.
    I'm currently using Ahrefs, but I think it's a good idea to use SimilarWeb as well.


    I will definitely give it a try!

    Thanks for your suggestion

  26. #18
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    Quote Originally Posted by Slotsjudge View Post
    Contentpace (previously Postpace) has a 14 day trial which should be enough to create some content plans based on competitor research. Might be helpful if you just are just starting out and have a tight budget.
    Thank you! A friend recommended that tool to me some time ago, but I didn't know it had a free trial (no credit card is required, from what I'm seeing).

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    I, for one, believe that there should be no pressure for additional topics on the site.
    Nowadays, it seems that a site should be as niche as possible and focus on a narrow niche instead of wasting time on general very heavily trafficked topics.
    It seems like a good solution to have a site in your narrow niche and focus on that plus in addition to that add from different topics one or a few pages each to just be, maybe some visitor from our niche will like it and benefit.

  29. #20
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    I would also write content on payment systems. But it is better to analyze competitors. Choose 5-10 competitors and use Ahrefs to analyze their TOP pages. Find something in common in them and draw conclusions.

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