Hi there,
I just wanted to warn every webmaster here not to engage in link exchanges with puntersrealm.com and thedailypunt.com - those sites are cheating on their link exchange partners in a nasty way (using their robots.txt files).
Both sites had been reputable english betting websites for a long time, but recently they were sold to new owners ...
The new owners now use an old seo cheater's trick, but one that's not easy to detect.
They (or rather their hired link builders) are currently quite active writing a lot of messages to other sports betting webmasters asking for link exchange, offering a backlink in their links directory.
They only offer you a redirect link, but that's not the big problem, the link is 301 redirected so although it's not ideal, you could argue it still passes on some link juice for the link partners.
But the big problem is that they have added a rule in their robots.txt file that google (and all other search engines) are not allowed to index the partner links - so this virtually means that the partner links on puntersrealm and thedailypunt are absolutely worthless from a SEO point of view!!
As a consequence google would see your links to puntersrealm and thedailypunt, but would not see any link back, so over time will think "wow, puntersrealm and thedailypunt must be very good sites when so many other websites in the industry link to them without getting a link back" ...
I was discussing a link exchange with them some weeks ago and when
I discovered the cheat, I played naive and asked them to "remove the error in the robots.txt file" (I believe in people's goodness). The link builder told me he had passed it on to the webmaster, but (like expected) nothing happened and the robots.txt cheat is still online on both sites and they are still very active trying to get links with the trick.
I just don't understand why egoism and selfishness time and time again leads to cheating on link exchange partners.
I have seen the robots.txt trick more frequently in the past, but thought it has become extinct as more webmasters are more experienced nowadays, but it's obvious that still too many fall into that trap ...
So, if they approach you, you could ask them (like me) to remove the partner links block in their robots.txt files - or if you see puntersrealm or thedailypunt links on a friend's site, ask him or her, if he is aware of the robots.txt cheating they do!!
They should really learn to appreciate their link exchange partners, not to cheat on them!
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