Bet365 decided not to pay since 09/2025

[Mike999]

You have an interesting list. You do you, but my list is:

• reliable affiliates
• thieves with whom I must work, because if I do not, they will take all my past revenue share
• thieves with whom I do not work

I think this is the way to minimize the damage in this s*** industry.

Do you make money with 22bet or 20bet? What geo's ?

[Sherlock]

Profit sharing does not make sense? It is/was a normal business model even outside of affiliate marketing. Like a conditional minority shareholding. Of course the original deal de iure stands. But de iure is not important anymore. At Bet365 de iure used not to be important, there was something better: integrity.

Now we are at the stage of the world where "the stronger dog f**** the b******"

Deltabet's question was merely rhetorical I am sure.

The problem is not whether this could stand by the court. The problems with this kinds of issues are 2: jurisdiction and (almost) all the evidence is by the operator. The disadvantage of Bet365 here is that they were always honest and provided good stats, so we have at least something.

I will not comment it from the side of law anymore; but yes, my lawyer had some success in the past. I, personally, am likely not going to sue anyone in this industry. It is like trying to do something in a graveyard full of rotten corpses. There are more pleasant ways how to work.

[eenzoo]

At size and state of bet365 ... imo, no - profit sharing makes absolutely no sense anymore.

Ofc affiliate marking is a great option in all markets you, as the product, cant buy traffic, conversions and audience directly for a fixed fee. But as a fully regulated corporation, who pulled out of all questionable markets? Why the fu** they should pay +30% revenue for a lifetime if they can buy the player,customer, FTD for approx $50-80 ... and earn in full over player lifetime

[Sherlock]

You (sorry to use you as an example) are a good example of how things have generally changed.


Deals were made simply to be fulfilled. Deals that are valid only until a party decides they are no longer okay with them are not deals at all. The fundamentals of capitalism are exactly this: A deal is a deal, and any party that accepts it does so for better or worse. I hired a carpenter. He did a very bad job; he did more harm than good. I did not like it, but I paid him up to the minute I fired him because that was our deal. The risk that he was incompetent was mine to bear. That is how deals work, and by the way, this is the only way to get really rich.


Trust cannot be gained, but it can be lost. Not many people understand this. The owners of Bet365 understand this, but they are getting out of the game and have sold their "trust credit." Now they must even lie to their employees, telling them that it will be business as usual after this. And the employees must accept the lie. We do not have to, but we do have to accept the loss.


I find it really interesting that even affiliates, who made their money based on trust, are accepting this new reality almost with pleasure. Nobody can work for "50-80" per FTD. I mean, yes, anyone can, but it's not worth it. The wage is then comparable to that of a janitor at Tesco, so anyone with half a brain could do something more productive.


Anyway, this isn't about the 50-80 FTD. Bet365 gained nothing financially from closing the accounts. That's obvious. They just fulfilled their end of the deal. I also have freelancers/employees who are hardly working anymore, for various reasons. I pay them roughly €10k each, and I have kept raising their salaries. Why? Because they helped me grow (just as I helped Bet365 grow). They were the ones who worked hard promoting Bet365 10-15 years ago, when they earned much less (and I was in minus for 2 years just betting on integrity of Bet365 and others). For the residual work of a few hours a month, they are absolutely no longer entitled to money in this range. But I do pay them.

It very likely doesn't make sense to you, Enzo. But those are the fundamentals on which this world has stood until now. Yes, that is gone. It will be your world from now on.

[eenzoo]

You (sorry to use you as an example) are a good example of how things have generally changed.

Thats fine. But you missunderstand a ton here!

Deals were made simply to be fulfilled. Deals that are valid only until a party decides they are no longer okay with them are not deals at all. The fundamentals of capitalism are exactly this: A deal is a deal, and any party that accepts it does so for better or worse. I hired a carpenter. He did a very bad job; he did more harm than good. I did not like it, but I paid him up to the minute I fired him because that was our deal. The risk that he was incompetent was mine to bear. That is how deals work, and by the way, this is the only way to get really rich.

This exactly how offline business world is ticking. This is how i deal vis avis with human counterparts. Actually i pay to much to everyone get rich here, but thats fine.

Trust cannot be gained, but it can be lost.

Ofc, but our industry is out of standard's. Its like drugs, prostitution. Its legal here and there, but in majority of world its not. Never heard someone had trust in pimps or drug traffickers.

I find it really interesting that even affiliates, who made their money based on trust, are accepting this new reality almost with pleasure. Nobody can work for "50-80" per FTD. I mean, yes, anyone can, but it's not worth it. The wage is then comparable to that of a janitor at Tesco, so anyone with half a brain could do something more productive.

€/$50-80 is statisticly the amount of money a casino need to invest for a FTD. Depending on traffic source, location etc. Its not the amount of money i would sell a player for. But in case you or bet365 is able to aquire players for this number, no, there is absolutely no need for expensive life time affiliate deals!

All the remaining ... perfectly fine for your karma, Mother "Sherlock" Teresa.

[Sherlock]

Drug traffickers and those involved in "sin niches" like gambling have historically relied on trust far more than official entities. In the official realm, a state-backed third party often enforces agreements. If you've seen The Godfather, you'll understand. I once lived briefly in a Brazilian favela and witnessed a small cannabis dealer pay with his life for a minor theft. I've also conducted deals in Macedonia with many Albanian individuals (yes, the mafia known for drug trafficking across Europe). They have a term they'd die for: "besa," which means a promise. They would truly die to uphold it. I'll mention Jewish people here again. Regardless of how they interact with outsiders, they largely operate as one global family, connected by trust.

The issue with gambling is that it's no longer a shady, fringe activity; it's becoming official. However, this official reality hasn't kept pace with technological developments. For instance, there's no reliable third party to resolve disputes in the new economy, concerning trademarks or cryptocurrency, for example.


I'm no Mother Teresa; it's simply a strategic investment for me to prioritize my trustworthiness. Bet365 did the same. Why did they pay hundreds of millions, likely more, to inactive accounts since 2017? Why didn't they just steal the money outright? Your "horse handler's logic" didn't make sense for Bet365 until now.


You can pretend they became the most successful gambling company in spite of paying out incredible sums like Mother Teresa. Or you can pay attention to reality: they reached their position because of their practices. Nobody achieves that level of business success by coincidence. Now, they've simply messed it up.


Another carpenter who works for me in Latin America is Cuban. He tells me how other Cubans here go to a bank, get a $100 credit, and pay the interest. Then they take $500, then $5,000, and eventually $50,000 before fleeing to the USA. That's how trust can be monetized—once. That's what just happened with Bet365. It's like a prisoner's dilemma now, where the situation has shifted to a point where it pays off to cheat the counterparty in most games, resulting in collateral damage.

[rrhymes]

I am sure bet365 is still different from any other affiliate business. They have proven it since 2001. It's unlogically to stop paying their affiliates - all of us have given them players by promoting their website. Their #1 position in the world sports gambling websites is #1 by some help of the affiliates from all these years. May be without all affiliates working - they would not be where they are now. If they become like other bookmakers who cut their referrals by "inside decision" this means they will make U-turn in the ladder of bookmakers.

Bet365 - think about that and do not do it. Prove that you are different and for this different you are currently #1 because no one will say bad word about you, the actions are important - do not jump badly from the first place. All websites that work with bookmakers will read this - also big websites. So all we want is to continue like it is at the moment, so not cut affiliates. Thank you and I hope someone from Bet365 staff will think on my words.

[eenzoo]

Drug traffickers and those involved in "sin niches" like gambling have historically relied on trust far more than official entities.

Thats why Amazon became that impressive. There is actually NO trust in online business relationships for majority. Zalando just got its massive market share only with the promise everyone can send everything back. Here in South Tuscany the main force in construction comes from Albania, cheaper and way more realiable than Italians. We do BBQ, Business, i do send them clients, they pay "commission" i never asked for.

The issue with gambling is that it's no longer a shady, fringe activity; it's becoming official.

And this is why no good company needs expensive affiliate deals AND affiliate departments. (just asking, probably you know, ... i guess hundrets of dedicated affiliate staff in that company?)

You can pretend they became the most successful gambling company in spite of paying out incredible sums like Mother Teresa. Or you can pay attention to reality: they reached their position because of their practices. Nobody achieves that level of business success by coincidence. Now, they've simply messed it up.

100% - But that was calulated and the strategical approach of a business OWNER!

Another carpenter who works for me in Latin America is Cuban. He tells me how other Cubans here go to a bank, get a $100 credit, and pay the interest. Then they take $500, then $5,000, and eventually $50,000 before fleeing to the USA. That's how trust can be monetized—once. That's what just happened with Bet365. It's like a prisoner's dilemma now, where the situation has shifted to a point where it pays off to cheat the counterparty in most games, resulting in collateral damage.

And here we go, the Cuban gets deported back to its own mistakes. Exactly like everyone who thought Bet365 is paying commisssion until 2100 for nothing!

EDIT: And that should become a standard, that operator define the meaning of its own definition of "Life-time" ... company? product? player? quota? life?

[scorpion84]

And here we go, the Cuban gets deported back to its own mistakes. Exactly like everyone who thought Bet365 is paying commisssion until 2100 for nothing!

Why should it be seen as meaningless?

If I was earning a commission based on a percentage, that means the company was also generating profit.
If the company was losing, so was I — the risk was shared.

A large portion of my income went into producing content, optimization, and other efforts.
I had no way of knowing what type of clients I referred.

Still, the fact that commissions continued to be paid for around six years after my previous account was closed suggests there was a reason behind it.

The main point is that we had a high level of trust in this company.

When they got licensed in our country, they re-registered all (or nearly all — a few strong casino clients disappeared) under the affiliate program.

[eenzoo]

I hear you, but still i dont get it! All of you. What makes you believe Bet365 could be better than all of the (xxx) others? Just hope?
Yes, we all spend money into our businesses, but noone should be that blue-eyed.

We produce(!) and sell extra vergine olive oil in Italy for DACH market. Germany (bet365) established a new rule for packaging in late 2024. That kills our low margin (closed my account, stopped revenue) complete. Now, sitting on gorgeous olive trees, producing ton of oil i had to find a market. Bingo, found two.

No idea if you're all just "rich like hell nerds" or really none of you established a plan after Bet365?!

[scorpion84]

I hear you, but still i dont get it! All of you. What makes you believe Bet365 could be better than all of the (xxx) others? Just hope?
Yes, we all spend money into our businesses, but noone should be that blue-eyed.

We produce(!) and sell extra vergine olive oil in Italy for DACH market. Germany (bet365) established a new rule for packaging in late 2024. That kills our low margin (closed my account, stopped revenue) complete. Now, sitting on gorgeous olive trees, producing ton of oil i had to find a market. Bingo, found two.

No idea if you're all just "rich like hell nerds" or really none of you established a plan after Bet365?!

I’ll try to explain it to you.
We’ve worked with many affiliate programs, mainly targeting markets in Eastern Europe (and a few attempts in Asia) — over 80% of them didn’t pay anything at all (absolute zero). For example:

• Efbet Bulgaria – €40,000
  
• 1xBet – around €20,000
  
• Bwin – €12,000
  
• A dozen Russian casinos registered in Macau, Cyprus, and other places.

Before becoming an affiliate, I was a customer...
How I started — I was 18, wanted fast, easy money and “fixed football matches.”
I learned the hard way that if something is “guaranteed,” it doesn’t cost “€50.”
Then I started reading articles about how this industry is structured, who does what, how the money flows... and I realized: the most important thing is trust.
Let’s take your case: you sell extra virgin olive oil — a quality product, made with personal effort and care.
I’m 95% sure that in much of Eastern Europe, you’re not selling.
Tomorrow, please send me a private message (I guarantee 100% confidentiality, as far as it depends on me) with the conditions under which you sell your product.
It’s quite possible I won’t be able to break into the market that both you and I want. Why?
Because affiliates like me (and maybe you) have already “left their mark,” and the big supermarket chains will crush me.

[Sherlock]

I hear you, but still i dont get it! All of you. What makes you believe Bet365 could be better than all of the (xxx) others? Just hope?

Bet365 was better than others, because they were trustworthy. They paid what they promised. It is not hope, it is money. They were the only ones that paid me without strings attached. They did the thing that you are unable to grasp: they honored the deals regardless whether it was good or bad for them. I understand that you are not able to understand this concept, but that is a problem of yours. Other people somehow understood it, bet on bet365 heavier than to other bookies, and now they do not have to be oliva dealers.

If you want to sell your oils, you will be also slowly building trust. And at any moment you can decide put into bottles just ordinary oil, or used motor oil or you can **** into it. But you will likely do it just once and then you are gone businesswise. If there is some olive oil forum for sure there will be some wiseass saying: "The *** in the oil bottles is completely normal, what did you expect?". But it will be irrelevant, because you will be done at the market.

If Bet365 want to do what they propose, they are no more trustworthy. So they are not better now.

This forum serves to inform about thieves and the others. That is all.

Btw. I see Bet365 banners NEVER ORDINARY here. They should have changed it along with the T&C.

[Mike999]

So no one got that notice ? It was a guy here , he said he git the notice of closure, but he didn't came back to offer some details, maybe a screenshoot of that notice. I really don't know if this is for real or is just rummors. We'll see

[universal4]

So no one got that notice ? It was a guy here , he said he git the notice of closure, but he didn't came back to offer some details, maybe a screenshoot of that notice. I really don't know if this is for real or is just rmmors. We'll see

It is not a rumor and many affiliates have had bet365 accounts closed over the last handful of years.

If you do a search here at the gpwa, you will see that some of the official notices started gong out as far back as 2017. Use search string (bet365 account closed)

Some were due to compliance reason, as well as those who worked in markets that they had withdrew from.

Over the following years since then some affiliates did have their accounts stay open and some did not. I do not recall what year it was that bet365 stopped accepting new affiliates, but that also happened at some point, over the last handful of years.

If you research deep enough you will see that Bet365 remained very honorable to a high percentage of affiliate and continued to pay on old players for a very long time.

With the consideration of a possible sale of the operations, to question whether anyone is in fact getting account closure notices now, it really should not be a surprise.

Most affiliates that have been around a while will tell you that Bet365 has been known as one of the absolute best and honest folks out there, but almost all of them will not promote them with the same vigor as they did in years past, if they have not removed them from their sites completely yet.

Rick
Universal4

[Sherlock]

Most affiliates that have been around a while will tell you that Bet365 has been known as one of the absolute best and honest folks out there, but almost all of them will not promote them with the same vigor as they did in years past, if they have not removed them from their sites completely yet.

No sane affiliate tells that they are the best and honest anymore, if they are really going to rob the lifetime revenue share. They are likely to do a 180 degree U turn. It was their decision and it will be their consequences.

There are honest sports affiliate programs still honoring revenue share deals: Bovada, Webpartners, 22bet/playamo/vave, 1x (honest towards affiliates only) to name a few. They deserve to be associated with appreciation; they should get the traffic; and there is the highest ROI (until they come with a rug pull).

[Belob12]

I understand that if they decide not to sell, then maybe they will keep everything as it is? Why would they damage their reputation? Or has everything already been decided?

[iso2009]

It definitely not a rumor and I'm pretty sure they will not back down, and we might see the company sold in the near future.

That's the most likely outcome by far, at this moment.

To disclose a bit, I am talking with them right now to find the solution for my case, which in itself looks like a gesture of goodwill, something I'm not sure other programs would do.

My fear is not what happens now, is what happens after the sale (IPO would be better, might keep some old core principles within the company), when the new owners will come with a new mentality. It might be good for all the still active affiliates, it might not. Maybe there will be no more affiliates.

From what we all experienced after many sales/mergers in this industry, it will be bad.

[Mike999]

I also hope it's a mistake, but unfortunately I received a message — a Notice of Closure. I asked which account it refers to, and it’s for both...

I asked what the reason was and whether it could be avoided.

Brother, can you please give some details? What notice did you received? Did you got any reply from them?

[Mike999]

No update here? Did anyone had the change to get in touch with bet365 partners team? I am so stresed about this, no news, nothing, just sherlok telling that he talked on the phone with someone from bet365 team , telling him that they will not pay the affiliates anymore.

[Belob12]

Everything is kind of strange. It wouldn’t be hard at all for Bet365 to identify the employee who might have disclosed confidential information over the phone. Either they leaked it on purpose, or they just don’t care. It’s all very suspicious.