
Originally Posted by
justbookies
These shaving terms don't do the operators any favours. For instance, 99% of my traffic is sports but I would be happy to give shelf space to decent standalone bingo operators or casinos. I have been put off from doing this by terms such as the above creeping in. On the one hand you have AMs asking non-stop to be on the site and on the other they slip ****** terms like the one above into the smallprint. What it means is that for my bingo and casino listings I now only put firms whose sports betting operation I am already promoting. Slowly I am removing the standalone brands in anything other than sports. So who loses when I do this - the operators who would otherwise be on the sites if it wasn't for shaving terms such as the above.
Andy, your argument about sending traffic is very valid - these guys are getting branding at the very worst. While they are patting themselves on the back for being so clever in ripping off affiliates, they are actually shooting themselves in the foot.
On the legal side, you can be sure any court would bind affiliates and operators to the terms an affiliate signed up to - certainly not to unilaterally enforced retrospective changes.