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Google Ads
Hey folks.
I've been having trouble getting ads to show on Google. They are always rejected due to reasons related to gambling marketing. Do you have any information or tips on how to overcome this? I see that there are many sites that can still market really questionable pages through Google.
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There are a lot of threads here in this forum https://www.gpwa.org/forum/facebook-...ial-media.html discussing getting ads approved as well as needing a license either as an operator or aggregator in order to have ads approved, which also covers other social media,
The use of the search here at the gpwa can also be helpful
This talks specifically about the uk but does cover some of the policy
https://www.gpwa.org/forum/uk-gambli...ds-261911.html
Others that may shed insight
https://www.gpwa.org/forum/how-run-a...le-259916.html
https://www.gpwa.org/forum/2022-social-262436.html
https://www.gpwa.org/forum/how-ppc-w...he-252267.html
https://www.gpwa.org/forum/ppc-adver...se-256622.html
https://www.gpwa.org/forum/google-cu...rt-247655.html
Rick
Universal4
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Cash Bonus (21 February 2025)
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16 January 2025, 7:29 am
#3
You have to cloak your links to hide them from Google's bots, so they can see a safe site, and your targeted audience see your offer.
This is how to get your ads approved.
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3 February 2025, 1:46 pm
#4
Google enforces strict gambling ad policies, requiring proper licensing and compliance. If your ads keep getting rejected, check Google’s Gambling & Games policy, ensure you’re verified, and avoid sensitive keywords. Some use cloaking techniques, but that carries risks. You can also explore insights from GPWA’s forum threads shared above for strategies that have worked for others.
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20 February 2025, 10:12 am
#5
If you’re having trouble with ad approval, some people use cloaking to show Google’s bots a compliant version of the site while showing different content to users. Different tools can help with this, but be aware it’s risky and goes against Google’s guidelines.
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20 February 2025, 6:00 pm
#6
So you suggest showing google content that is not actually on the pages you want the to show visitors?
Rick
Universal4
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Unfortunately Google follows regulations on gambling content very strictly. That means you need to hold a proper license to market such content in the countries you target. In some countries the license is only available for government-affiliated marketing partners. Link cloaking (redirecting Google's IP's to a completely different website, so all they see is allowed content) is a common black hat tactic but that will get you quickly banned if caught, as it goes agains the guidelines (and potentially, gambling laws).
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