24th February 2010, 11:12 AM
It's pretty much clear to me that the operators of Grand Prive are the sole offenders in this unprecedented eff-up. I don't see how eCOGRA or MGS can be thrown into the same blame pit.
Affiliate marketing is just that - it's marketing. I know this won't sit well with a lot of webmasters but it's your own damn fault for promoting a casino group that has been in and out of the rogue pit for years. What did you expect? An honest deal? C'mon - quit your whining and move on.
As for eCOGRA giving webmasters the shaft - think again. It was eCOGRA that agreed to conduct this audit in the interest of getting aggrieved affiliates paid - they performed this audit as agreed by both parties (GP and eCOGRA) and on the surface, the "fair settlement for claimants" was IMO fair.
BUT - as it's been surmised - were they given all of the data? A number of you have it pretty much figured out, and by eCOGRA's recent statement - read between the lines. It's over. GP will not return to this issue.
These are uncharted waters and the landscape can change with each new issue. This is the first time eCOGRA has audited an affiliate program and I believe will be the last time they ever volunteer to stick their necks out for the affiliate folk. Just an observation.
eCOGRA is not your enemy. eCOGRA is primarily set up to deal with player issues. There has always been a debate about marketing issues vs player issues and how they are intertwined, but the bottom line is that eCOGRA was never set up for dealing with the marketing side of the picture. Only recently are they approving affiliate programs. I'm sure it would be a different situation altogether if Fortune Affiliates, Referback, or another eCOGRA accredited aff program attempted to do what GP did.
Further: MGS is taking this seriously. Lest we forget. It was reported that all GP affiliates who had active players and were earners were paid when the aff program was closed. Whether this is true or not - who knows? But was MGS required to check and double check this when no one presented them an official complaint? An official complaint is a written grievance presented to their corporate office; it's not complaining anonymously on a public message board (if the shoe fits, wear it). I'm just tossing that into the ring. Don't forget, this is not a player issue - it's marketing and probably would not get the same level of attention that a serious player complaint would get.
Affiliates that promote operations that are mismanaged, or have flaky operators should ask themselves this: why are these worthy of promotion? What did you expect?
One can dwell on the fairness of accusing people who have been mistreated as "whining"; on the assertion that the eCOGRA audit-that-wasn't-an-audit was in fact "fair"; that eCOGRA is not to blame for sheer lack of focus; and that Microgaming is guiltless because noone has actually spoken to them about it, when in truth Microgaming has in fact specifically ducked or ignored all attempts to raise the matter with them - more on this in a later article.