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  1. #21
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    Sitting back and just allowing spam is what the OTHER affiliate industries do and in fact most other industries have far more affiliates spamming than gambling.

    Some may condone it by looking the other way, but I do not.

    Rick
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  3. #22
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    Waaaw! So many replies in such short time - I'm really pleasantly surprised, thank you all for (detailed) explanations - if only affiliates reply to emails like to this thread lol

    Sorry if this title sounds offensive, that wasn't my intention at all. As I said, it's the result of my curiosity and I'm glad that I started this topic, 'cause we all see some good points here..
    My questions were mostly about emails/messages received from affiliate programs you still haven't signed up with

    Most of the affiliates put their email address or submit message form onto Contact Us page, very often with dropdown menu to choose a reason of contacting - Advertising or Marketing with a note like "Thanks for your message, we'll try to get back to you within 48 hours" (just an example).
    I understand contact address may be mostly for site members and visitors, but if they don't want to be contacted, why did they even bother to classify message purposes?
    That's actually a source where I find contacts..don't trade them with another AMs

    I'm not judging anyone, that's actually the most challenging part of this role, I'd say. Makes my day when I receive a fast reply - what a pleasant surprise, not to say how exciting it is when you make a nice deal and new affiliate signup!

    And I'm still eager to hear - How do you decide whom you're gonna work with from a bunch of new cooperation offers? Do you know in advance (when you check the site for instance) which casino has a good converting potential with you and use that as a deciding criteria?

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  5. #23
    slotplayer is offline Private Member
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    For me, I'm not trying to be rude or ignorant or an a-hole. I found the best solution is simple not to reply.

    I set my tasks for the day and (from experience) if I impulsively decide to deviate and answer an unsolicited email with a simple thank you but not now, it opens a dialect that requires further responses and thus my daily tasks either don't get the attention they deserve or are left uncompleted, thus adding to the enormous list of crap I need to do already.

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  7. #24
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    Most of the affiliates put their email address or submit message form onto Contact Us page, very often with dropdown menu to choose a reason of contacting
    In the above mentioned scenario, or say when you generated the lead at say a conference or even in cases where the affiliate contacted you personally here or at any other form of social media, then it would not be unreasonable to at least hope for a response....and it wouldn't be unreasonable in those cases to send a second email wondering if they had a chance to look at your offer etc...

    Deciding on who to work with....well I first investigate the group here.....(player satisfaction as well as affiliate satisfaction)

    And if I can't find out enough about them here....I ask my fellow affiliates here about their experiences with the group.... LOL

    And when their are examples of management representatives that keep themselves out there and available to the affiliates, (such as you do here) and are always willing to at least try and work through any issues that do arise, even if I have not decided to work with them yet, they usually stay on my investigate to consider again later lists.

    Rick
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  9. #25
    tehsik is offline Private Member
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    Quote Originally Posted by universal4 View Post
    Most of the affiliates put their email address or submit message form onto Contact Us page, very often with dropdown menu to choose a reason of contacting
    this happens when u have 1 site , what if u have 20-30 or 100 ... do u think all bother to add contact details on all of them ... i don't lol ..

    anyway ... i am moving on lol ...

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  11. #26
    overthehill is offline Public Member
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    I simply don't have time to reply to most of them. I'm a one man show and sometimes I don't even have enough time to go through the weekly/daily offers emails from the firms I already promote. I also find that most of the emails I get look like generic spam which in my book means I'm not obligated to reply to them, however when I receive an email that say's 'Hi I just came across your site and really like xx feature on it and think our brand could work here because....' then I will reply but these are few and far between.

    On a side note I tend to find that the people who send these spammy emails are the same people/companies who have already harassed me through private messages on Social Media and Skype so it makes them even less likely to get an answer.

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  13. #27
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    When I first got in to this side of the business it was one of the first things I realised, I was sending many emails with very little response. I spoke with an affiliate that I was close with and asked the same questions you are asking now.

    After around 5 minutes I saw things from his perspective, from that day I've always believed in the no hard sell approach. Sending 1 email or 1000 emails wont make any difference, in fact sending multiple emails is likely to annoy the affiliate even more and leave you even less chance of getting coverage on their site.

    Affiliates tend to know the best fits for their websites, 9/10 times they will contact you if they wish to work with you. Of course it is worth it to search Google for new websites and partners but one email every few months is more than enough. If you work hard on your product (affiliate program) then the affiliates will come to you.

    Just my two pence worth.

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  15. #28
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    Hi Jelana, great question. I try to answer most emails I get, especially if I am already working with the programme. Building a strong relationship with my partners is very important to me in the long run. That is what doing business is all about to me. I don't need quick wins. I want to build a long lasting business that will provide steady income.

    However, mails from aff managers that treat me as a childhood friend, as a moron or both, will be ignored without exception. Yesterday I received an email from an aff manager that went something along these lines (and I don't even know the guy!):

    "Hi mate! How are you, man? Let's meet up at AAC and we'll make some deals while my manager is getting drunk! Let me know."

    I mean, really? On the ignore list forever.

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  17. #29
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    Quote Originally Posted by AE-Stephen View Post
    When I first got in to this side of the business it was one of the first things I realised, I was sending many emails with very little response. I spoke with an affiliate that I was close with and asked the same questions you are asking now.

    After around 5 minutes I saw things from his perspective, from that day I've always believed in the no hard sell approach. Sending 1 email or 1000 emails wont make any difference, in fact sending multiple emails is likely to annoy the affiliate even more and leave you even less chance of getting coverage on their site.

    Affiliates tend to know the best fits for their websites, 9/10 times they will contact you if they wish to work with you. Of course it is worth it to search Google for new websites and partners but one email every few months is more than enough. If you work hard on your product (affiliate program) then the affiliates will come to you.

    Just my two pence worth.
    Agree with this. The affiliate managers should be working hard to put themselves out there, joining GPWA is a great step. Build the reputation of the affiliate program, e.g. timely payments, good deals, quick responses etc etc.

    I would say if you are going to contact affiliates, I would try to personalise the emails as much as possible, target which affiliates you actually want to work with and make a personalised effort rather than spamming 500 affiliates and hoping for a bite to a generic email.

    Ultimately though you are still relying on the brands you work for being good, i.e. good brand awareness, good brand promotion strategy, trusted by customers, good reviews and feedback. In casino in particular, there are so many smaller brands it's hard to know which to choose, as they tend to come and go and I've never heard of the majority of them.

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  19. #30
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    Quote Originally Posted by wolfie View Post
    we'll make some deals while my manager is getting drunk
    Hahaha, this is epic!
    I'm sure I wouldn't resist not to at least check who is it!

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  21. #31
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    Good topic. It depends on many things.

    First of all: spam is deleted immediately here. Spam to me is mail I did not ask for of persons that are not supposed to have my e-mailaddress. Spammers are also disqualified for any further response and will be blacklisted immediately. People leaving spammy comments, will not get a reply neither. It is a bit education. If you want to discuss something with me, use the contact form and do not use ways of communication that are not meant to spam your link, like for example the comments under an article. They're meant for giving your opinion about the article, not for spamming your program. Btw, I also see a lot of "colleagues" spamming there. Sometimes they even first spam and than send a mail if they can buy a link. They will not get any response from me.

    A contact form for inquiries suggests that people using that contact form, are getting a response. So I will give most of them a response. Most of them, because I receive quite a lot of crap. Programs that I have responded already that I do not want to work with them, will not get a second response. I also suppose that people read my website a bit before they use the contact form. I usually do not respond to programs I am working with already, but that are sending me a message to sign up with them. Also blacklisted brands should have had a look at the blacklist before they use the contact system. Before the in the blacklist mentioned issues aren't solved, I won't work with them and after that in most cases neither.
    I neither do not reply mails of programs I have signed up, but not doing too much with, that are without question or silly questions like wanting to meet at a conference while there was no contact the last months. That sort of meetings make no sense to me.

    The rest of the messages usually get a reply. But honestly, that's more about politeness and not wanting to miss that 0,01% chance of a great deal with a great brand. But... to be honest, if a program is mailing a lot, it's usually a sign they're short of delivering affiliates and/or their existing affiliates do not want to bring them more ndp's. Hence, it's usually not a good sign. It are usually the same programs mailing around. Big names with a bad reputation or new brands that are looking dodgy, shady or whatever too, like now RivieraPlay, Propawin, etc. If a casino is crap for players and/or affiliates, I won't pollute my website with their crap.

    The problem is also that many of them do not understand the word 'no'. Than they ask, why not. Or what does it cost to get a top position. When I tell them, they won't get it, they do not reply for a while and a few days later again "What can we do to make a deal?". This programs will be ignored too. They do not get the point or do not want to get the point that I am not going to throw away brands that are good for my players and good for me, to replace them with C-class brands or brands that have proven that they're not good for players and not good for affiliates.

    I am not in war with affiliate programs, but neither i'm not walking the same path as them. We do not have the same goal. My goal is to send my traffic to the best places to play for them and get the most money out of that "delivery". Affiliate managers have another goal. They want the biggest share as possible of my traffic, indifferent if they convert most of it or waste most of the traffic. And, where I want to earn as much as possible of that traffic, they want it as cheap as possible. I also do not want to depend on just one brand, for a brand that is indifferent. This are essential differences between our goals.

    A few examples:
    - A dodgy program, when I asked about some dodgy terms for players and a shitload of player complaints, they responded they will pay good commission. Hasta la vista, baby.
    - A program when I asked about their bogus license and some false claims at their website, they responded that players don't need my website to play at some online casinos (he named some of them) and that somes online casinos (he named some) are scamming. Ignore modus.
    - A program mailing all the time, but at a meeting at an event two times they did not even show up.
    - A program. I explained them how I work and that ratings are not for sale, just banners. So I did a quick scan and because their casino was quite average, they would be somewhere between other 13-in-a-dozen casinos. I told them this. Than they keep on asking how much costs a top position.
    This sort of programs I won't response anymore.

    And partly I understand the thread opener. If there's a contact form for marketing stuff and a response within 48 hours is promised, it should be given and if a Skype request is answered positive, why not answer a question that is asked... it neither doesn't consume that much energy to say just "no, i am not interested".
    Last edited by Triple7; 17 May 2016 at 12:28 pm.

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  23. #32
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    I'll assume that the title of the post was simply due to a language barrier "ignorant" is a rather offensive term, I'm guessing you meant affiliates ignoring your emails


    I love being no-contact with the aff managers, especially programs I promote. It means everything is working just fine. I've always wondered what other affiliates talk about with their managers? Heck, with a couple of exceptions, I don't even know who my aff manager is at the few programs I promote. They change so often and I need to contact them so very few times...

    Emails from programs I don't work with are spam, period.

    I understand your intentions may be good, and you may be a nice person and stop emailing me after I politely refuse, but the cold hard fact is that there is 99% chance you won't be there in a couple of months and I'd have to do the same thing with the next aff manager, and the next, and the next....

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  25. #33
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    Interesting thread. I agree with most said, but wanted to stress one point: AM's better write 5 good emails per day than 200 generic ones.

    Do your research, find out everything you can about my site: traffic, interests. Give it some thought. Try to really figure out where you can fit in.

    For example: I have free games on my site. If someone writes me that he noticed that on WGS slots pages I don't have free games and he can offer me that - there is not a chance I won't check them out and reply. There is not a single site online where you can't find at least few "entry points".

    P.S. can't prove that, but I've noticed that the AMs/programs that can contact you day after day with irrelevant generic emails, are the ones that will become unreachable the moment you have the smallest issue. That's an affiliate manager axiom
    Best casinos to play slot machines online for real money. Reviews of best Real Money Casinos online.
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  27. #34
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    in fact sending multiple emails is likely to annoy the affiliate even more
    So now Stephen has graduated to annoying Martyn....(good progress and probably more entertaining)

    Glad you started this thread Jelena, it's good to get the perspective of many opinions concerning this every so often.

    Rick
    Universal4

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  29. #35
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    Quote Originally Posted by universal4 View Post
    Glad you started this thread Jelena, it's good to get the perspective of many opinions concerning this every so often
    Thanks, me too
    I'm very happy and satisfied that so many affiliates replied to it, comprehensively explaining their attitude and practice, with lots of good tips.
    Sad thing is that I realised through many posts that affiliate managers are kinda labeled in advance to be annoying and harassing chasers. Sometimes it sounds like it's in description of our job I'm actually afraid that some people in this business really did count it as part of their role and expect success acting alike. This behaviour made affiliates to build a picture that all or most of the AMs are gonna take and waste their time hustling them and they get surprised if affiliate manager is cool, reasonable, patient and/or modest. Goes the opposite way too - affiliate managers reduced their expectations to get reply and are surprised to get fast responses or to be contacted first.


    I never wanted to be pushy, because I know how boring it is and almost never shows any good result. I also despise impersonal emails sent to many different addresses. I get a headache of people and messages with praisers and hymns about their brand, extraordinary results and conversions, "let's get rich together", "we're the best" etc. That's why I'd never go myself with these tactics..

    So I understand how time consuming and distracting it can be and make the opposite effect on the message recipient. I'm not complaining nor moaning in this thread, I was just curious (as I said a couple of times) to read different perspectives and attitudes about this subject mainly from affiliates. Before I started AM role it was hard for me to understand why AMs think their job is not easy and why they think affiliates are hard to work with. I've heard it too many times Now from that seat, I gotta admit it's really not easy, but it's exciting and challenging. Also I think that, as I mentioned above, wrong tactic, approach and practice of affiliate managers built themselves as chasers and hunters in the eyes of affiliates. Sometimes I think that affiliates are little spoiled by affiliate programs and operators, but that's another topic So I think this topic is actual and thanks again for generously participating in it.
    It's just me who probably have too much patience and sometimes I'm too kind, replying to everyone, therefore I expect the same back. That's my problem tho..and also another topic
    I also have an opinion that people need to be happy that someone is interested in them or in what they're doing. Either it's a girl with lots of male fans and "wooers" - she should be happy and grateful she's pretty and interesting to them, either affiliate or another business owner that there's big interest in their work - they're successful and wanted, should be happy about it. That's why I'd reply to everybody You never know when the situation can turn over, when you will need to knock on some door or even loose what you have..
    Sorry, went too far with this, need to sleep. Nighty

  30. #36
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    Back in the time when I was just starting with communication I read something about "american" way of responding. Which means no answer = no interest. I honestly do not know if it is a nonsense or not, but I take it like that and I assume this should be online ethics during the age of spam.

    Even when I rather wait for other people to contact me with demands, to which I answer if they are interesting, up and there I am asking others first. In that situation I always start with a note "If you feel I am annoying you with this message, you do not need to respond. No hard feelings." Because this is exactly the way how I want to be treated and this is the only way how I do not feel awkward to probably steal time of somebody. Because even when deals that emerge from such situations have sometimes very high value, usually I am just way off with my question or request.
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    Quote Originally Posted by ogpaper View Post


    I love being no-contact with the aff managers, especially programs I promote. It means everything is working just fine. I've always wondered what other affiliates talk about with their managers? Heck, with a couple of exceptions, I don't even know who my aff manager is at the few programs I promote. They change so often and I need to contact them so very few times...
    lol this is so true! Glad it's not just me who wonders what they talk about!

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    Now with AAC, it seems that some affiliate managers are getting paid per meeting that they arrange.

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    I agree with the majority of comments above, but to add a few more.... In my case we have over 100 websites and very often receive emails to each website address so in some instances we can have up to 50 emails about the same thing, so I generally may keep one email to look into at a later stage and delete the others with no response.
    If I am interested in what they have to offer I will respond, but as many said - If I am not interested I won't respond because if I do, I get a barrage of emails trying to persuade me to change my mind.
    I always try and respond to my regular Affiliate Managers like Greg ( Tau Affiliates ) Miles ( Fast Track ) , Paul ( Deck Media ) Renee etc as I have developed a relationship with them, and inevitably if they launch a new brand and ask me to promote them - I will, as I already know that I can trust them and they aren't going to try and do a hard sell on me.

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  36. #40
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    When it comes to new programs, I usually just don't respond at all. It wastes time... sure, mine and yours, but it also wastes electricity. Plus it maintains a sense of mystery. Lastly I like some of the repeat messages, some of the managers just wont give up and it is interesting to see what they type to try to reel me in.

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