Which SEO tools?

[JPark]

Hi,

I'm looking for recommendations for a keyword rank tracker. Are there any reliable free ones?

What do you use that works well?

Thanks.

Even the paid ones aren't that reliable now. Google made a change a few months ago and the rank trackers are having a hard time tracking positions 11-100. Google Search Console is not that accurate either but does give a view into keywords and positions over time.

[BettingFlow]

Yes, we now use Search Console.

[dreammarketing]

For me ahrefs is the main I use daily to check backlinks, keywords and market analysis.

[bonusbeastt]

We’ve used Ahrefs for our SEO work and it has been completely fine for most tasks like keyword research and backlink checks. I’m curious though — is there another tool you’d recommend that performs better in 2025?