I think other people have said it here too, but the best to find a professional, especially one in the ever changing internet marketing field is by references from other successful affiliates \ companies that get value for their money.
the best agencies are the ones who don't even need a "sales person". they get their clients from other clients referrals.
SEO & PPC are relatively easy methods to track as a customer, and you should be able to get a clear insight of your campaigns every 1 week or so to measure the quality of work and then do a recap of all the results you get as compared to what you plan based on your business plan


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