Ladbrokes Affiliate program

[PromoteCasino]

If the full terms are one click away on their landing page why should we add the same terms next to the offer when a simple see website for full t&cs should suffice. They do not know what they are doing. My website if full of t&c's apply 18+. What a great experience for the user.

Surely a generic t&cs statement on each page should be good enough.

[PromoteCasino]

Attached is an example.

What did their example look like?

[GlitzyBingo]

Originally print screened by website and told me to place the terms straight underneath my logo banner which said visit website. This is why I was confused as there was no offer. But they have agreed it was a misunderstanding of the rules and that I no longer need to do this.

[GlitzyBingo]

If the full terms are one click away on their landing page why should we add the same terms next to the offer when a simple see website for full t&cs should suffice. They do not know what they are doing. My website if full of t&c's apply 18+. What a great experience for the user.

I argued this too! But they said if there is an offer you must put that snippet of text next to any claim button even though customers can already view once they have landed on Ladbrokes, Coral or Gala.

[PromoteCasino]

I argued this too! But they said if there is an offer you must put that snippet of text next to any claim button even though customers can already view once they have landed on Ladbrokes, Coral or Gala.

MADNESS, terms are no more than one click away so lets put it on every website promoting their offer anyway.

Just reading their email again and it does only apply to webpages and emails where terms must be on. For tables that highlights offers and there is no space to fit the terms then they must be one click away. I can live with that but the offer will definitely only be mentioned once on a page.

It is good that they have seen reason in your case.

[GlitzyBingo]

I wonder if companies are going to start applying this to their TV adverts. Some perhaps already do but some bingo tv adverts do not. https://www.facebook.com/sunbingo/vi...6186746487436/

[baldidiot]

Just reading their email again and it does only apply to webpages and emails where terms must be on. For tables that highlights offers and there is no space to fit the terms then they must be one click away. I can live with that but the offer will definitely only be mentioned once on a page.

That's not what they said to me, said it had to be on all mentions - even tables with limited space.

[allaboutthebets]

Maybe someone from Ladbrokes Coral can come on here and confirm and provide examples.........

[PromoteCasino]

That's not what they said to me, said it had to be on all mentions - even tables with limited space.

You could be right, looking at it closer. Did you get that from the horses mouth?

If that is the case then they won't be on any of our tables and probably not on the site at all.

[baldidiot]

You could be right, looking at it closer. Did you get that from the horses mouth?

If that is the case then they won't be on any of our tables and probably not on the site at all.

Yeah that's what my AM said.

[GlitzyBingo]

After searching around I managed to find the official CMA guidelines link for Ladbrokes which contains info on significant terms. https://assets.publishing.service.go...-ladbrokes.pdf

[Renee]

I have asked for clarification on this. Seems stupid. Other operators have said that terms on the landing page is fine as its one click away.

Unfortunately the UKGC does not give us EXACTLY what they MEAN with all these ridiculous changes, so each operator is interpreting them differently. No operator wants to get a fine because of content they cannot control, which is why they are dictating what they want from you.

And it will be us affiliates that get into trouble if Ladbrokes change the criteria..

No, it will be Ladbrokes that gets the fine from the UKGC, not you. If they don't push the changes out to you, they are the ones who will suffer.

Ladbrokes / Coral asking all their affiliates to put the T&Cs where there is a call to action.

Another scenario where full snippet of T&Cs would make no sense is when a player is looking for sites by a certain operator or with a certain slot game. I have a few pages like this where I only provide a link and a logo. So I assume these operators want you to fill your page with spam looking T&Cs under each call to action visit link even though there is no offer...

I think I may have to start thinking about culling some sites soon.

The other option is to just not show those pages to people with a UK IP address. If someone from the UK cannot view the page, then you shouldn't need that on there.

If the full terms are one click away on their landing page why should we add the same terms next to the offer when a simple see website for full t&cs should suffice. They do not know what they are doing. My website if full of t&c's apply 18+. What a great experience for the user.

Surely a generic t&cs statement on each page should be good enough.

Nope. The rules say that the *relevant/important* terms should be alongside the offer. Believe me, this is not just affiliates who are annoyed about this. Imagine us operators who are relying on you guys to do the right thing so we don't cop the fine.

I am not trying to have a go here, but the UKGC has made us operators responsible for affiliate advertising. If you're going to target UK players, you have to play by the rules. It's as simple as that. I saw that one company added a term where they can pass the fine onto the affiliate and everyone got angry about that too. So which do affiliates want? Again, not trying to have a go but reading the last few posts makes me wonder if you guys are aware of the fines and that operators are responsible for affiliate advertising?

There was a URL posted here in another thread where you can get them to check your website to see if it's compliant and they will give you recommendations. I've posted it again below. Send your page off to these people and let them tell you if it's compliant or not. Then you will know.

https://www.asa.org.uk/advice-and-re...py-advice.html

[TheGooner]

I've added in the T&C's into our sidebars for UK readers temporarily ...
To confirm with AM that this is what they want to see ...

Awaiting response.

[allaboutthebets]

I've added in the T&C's into our sidebars for UK readers temporarily ...
To confirm with AM that this is what they want to see ...

Awaiting response.

I don't think any self made material is allowed?

[GlitzyBingo]

As I only promote for UK traffic which is clear on my own T&Cs, hiding UK IP addresses would make no sense. But as I do not promote most type of bonuses this t&cs operators was originally trying to force me to add on to a page that had no offer or call to action does not apply to me and so far operators have already agreed this. Ladbrokes admitted they made a mistake asking me to add the t&cs as I had no offer.

However I do agree if you have a bonus significant terms does need to be shown which is what I have done on the no deposit pages.

Putting t&cs for an offer that has no mention on a page what so ever with no banners or call to buttons makes no sense to a customer and causes more confusion as they would be wondering what it applied to.

I have been doing affiliate marketing for 12 years and I feel I am very compliant.

I feel that some operators are still going to have to make some changes to the bonuses.
While some operators have made brilliant changes to their offers with simple, easy to read significant terms some are still way to confusing for the U.K. bingo player and affiliate especially when terms are several lines long.

The gambling commission are asking operators to start being transparent with their terms but not everyone is yet and I would much prefer to advertise offers for companies which were clear cut for the general British public whome I advertise for! Offers should also have their own target audience landing page. From the U.K. then they should see terms specific for them that don’t mention other currencies or countries for an offer with pounds on it.

There are a lot more changes from companies to come yet!

[PromoteCasino]

I am not trying to have a go here, but the UKGC has made us operators responsible for affiliate advertising. If you're going to target UK players, you have to play by the rules.

I totally understand that the need for it but is it necessary to mention the terms every time. Say on a review page we mention the welcome offer three or four times. We would have to mention the main terms every time is that right? Or does it just apply when it comes to the click thru action?

I am happy to comply with the regulations but surely common sense should prevail. We have t&cs apply 18+ applied to every offer shown (bonus tables etc...) If the landing page with terms is one click away that is within the guidelines is it not?

[GlitzyBingo]

I totally understand that the need for it but is it necessary to mention the terms every time. Say on a review page we mention the welcome offer three or four times. We would have to mention the main terms every time is that right? Or does it just apply when it comes to the click thru action?

I am happy to comply with the regulations but surely common sense should prevail. We have t&cs apply 18+ applied to every offer shown (bonus tables etc...) If the landing page with terms is one click away that is within the guidelines is it not?

This is what the CMA guidelines say is required in that PDF link I posted yesterday:

c.within the advert and with the headline offer on any other advertising on any medium for that Promotion, except where it is not possible to do so due to significant limitations on time and/or space in the relevant advertising medium, in which case as much information about the Significant Conditions as possible should be provided within the advert, and with the headline offer, together with a link to a webpage (or Equivalent) containing all the Significant Conditions and other terms relating to the Promotion in full.

2.Ensure that all terms and conditions relating to a Promotion, including terms which apply to all Bonuses, are accessible: a)before the consumer signs up, (i) on all relevant landing pages and sign-up pages for that Promotion (or Equivalents) and (ii) within a single click (or Equivalent) from any other advertising on any medium for that Promotion,to the extent that it is not possible to include such terms and conditions on such advertising;

As far as I can tell you need to make them accessible if there is no way you can add them in full due to lack of space. But I am no legal expert...

I noticed some affiliates doing hover tool tips with the T&Cs with limited space but I am unsure how that would work on mobile.

[PromoteCasino]

Tool tips would be great, but like you said would not work on mobiles so I do not know what the answer would be.

Any other affiliates out there that have any notion of showing the terms for offers shown in a table would be most appreciated

[baldidiot]

Tool tips would be great, but like you said would not work on mobiles so I do not know what the answer would be.

Any other affiliates out there that have any notion of showing the terms for offers shown in a table would be most appreciated

I'm working on a few solutions, will post them later on once I've sorted the layouts properly. But yeah, tables not ideal at the moment.

[PromoteCasino]

@baldidiot top man. I have changed Ladbrokes bonus to see websites for details (no mention of bonus) hopefully that will suffice.