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  1. #21
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    Quote Originally Posted by Jambo View Post
    In which world an admin fee of 35% should be normal. This is crazy....
    Any affiliates who continues to drive traffic to king Billy brands is in for a rude awakening lol. Do not tolerate such behavior stop all your traffic to their brands immediately.

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  3. #22
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    Dear Community,

    I don’t want to refute something or justify, let me just shed some light on the current situation:

    1. King Billy admin fee is based on pure NGR without any extra hidden costs and it is 35%

    2. Amount of admin fee is clearly shown in the reports ( where on earth it is exposed)

    3. Our admin fee includes all software and transaction costs plus all local taxes

    4. Most of Top Affiliate Programs offer 35% admin fee for many years already, you can witness it yourself in AGD audits: https://www.affiliateguarddog.com/co...results.11089/

    5. You all blame King Billy for high admin fees without literally asking for reasons

    6. Why do you think most of biggest industry brands work with 35% an over?

    7. Do you think that most of SoftSwiss brands are more greedy than other platforms’ brands?

    8. All operational costs are resulting from the platform costs on all services

    9. If the platform is raising costs, there’s no way out as to raise them on your end. Only self-platformed brands can afford min or lack of admin fees

    10. About other brands that operated with 35% and over in 2016-2020: they did make extra profit and all the community was unexpectedly silent all those years, seems super weird to me.

    11. King Billy raised the admin fee on the background of unexpected higher platform costs in 2020 and operated without any change a full year covering by its profit.

    12. I would like to stress on the point that most of the comments written in the thread are coming from affiliates we are not working with or literally inactive affiliates

    13. The last but not the least I would like you to imagine if a brand works on the edge of its operational opportunities for a certain while, it will have to close it doors for players as well as affiliates at some point. Therefore, all admin fees or any other costs will not matter in general. We will not allow to make it happen as we are here for years and we think about the future of all our active affiliates.

    14. Long Live King Billy, Long Live the King!
    Regards,

    Ruslan Legenzov
    Head of Affiliates
    King Billy Partners

    Skype: Ruslan King Billy | Email: rs.affiliates@kingbillycasino.com

  4. #23
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    GAV: King Billy Affiliates is an exciting new project. What do you think is the key aspect affiliates appreciate regarding your affiliate program?

    Ruslan: We have a nice phrase at our casino which encapsulates the answer to your question: the “King’s Package”. At King Billy, we are never one-sided in what we do and we excel in many areas: attractive welcome deal, plenty of promotional material, exclusive and unique content, all delivered in less than 48 hours and tailor made to our partners’ needs. You want a 10 by 10 pixel visual? We will do it. A 2,000 word original review? This too. And last but not least, we work in an Affiliate Department with the extra mile philosophy: we will do everything we can and then some more, so that we will leave no Affiliate unhappy!


    The whole interview can be found HERE

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  6. #24
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    Quote Originally Posted by Ruslan KingBilly View Post
    4. Most of Top Affiliate Programs offer 35% admin fee for many years already, you can witness it yourself in AGD audits: https://www.affiliateguarddog.com/co...results.11089/
    In your own link I count 23 programs paying 100%.

    Then there is King Billy with:

    King Billy Affiliates: 49.40% - more info; new report: 75% - more info

    And this report showing 75% is old. In fact, someone on AGD posted on January 28, 2021:

    This could do with re-doing next month if someone gets the chance as they will have a 35% admin fee from 1st Feb
    Can't wait to see how well King Billy fares when it is re-evaluated with the new fees. Down to 65%? Or perhaps back down to below 50% where they were originally audited at?

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  8. #25
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    You're charging fees on players brought in BEFORE first of February - thats a steal right there.

    Stop hiding behind 'other-online-casino's-have-35%-fee-as-well' excuse. They have nothing to do with you raising it to players that were brought into before changing the terms.

    What if affiliates would say: other online casino's pay us a 500USD CPA fee. So because they do it, you are mandatory to do it as well. That sounds stupid, don't you think?

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  10. #26
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    Quote Originally Posted by stacked View Post
    ...what if affiliates would say: Other online casino's pay us a 500usd cpa fee. So because they do it, you are mandatory to do it as well. That sounds stupid, don't you think?...

    bam!

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  12. #27
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    • The "Admin Fees" are 100% BullSh#t. They're a RUSE.
    • Don't listen or trust AM's who are pushing this cr#p down your throat.(they have vested interest to make you believe this BS)
    • Admin Fees are scam - they ensure owner(s) make as much money as possible from YOUR HARD WORK.

    My advice, do not work with any program who has an "Admin Fee"... There are plenty of other programs who do not have these scam-fees. Support affiliate programs who pay 100% of the Revenue Share you signed up on,which, the program agreed to pay you for.
    ---
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    It's your right to be treated honestly: fairness for all igaming affiliates - doch.news

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  14. #28
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    Hi Affy,

    Please, drop here the list of unhappy affiliates working with Us on Revhsare and bringing at least €/$500 NGR monthly where the admin change can be felt.

    I am ready to negotiate with all of them about the admin change and adjust the commission to the old real % if we come to agreement.
    Regards,

    Ruslan Legenzov
    Head of Affiliates
    King Billy Partners

    Skype: Ruslan King Billy | Email: rs.affiliates@kingbillycasino.com

  15. #29
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    Quote Originally Posted by Stacked View Post
    You're charging fees on players brought in BEFORE first of February - thats a steal right there.

    Stop hiding behind 'other-online-casino's-have-35%-fee-as-well' excuse. They have nothing to do with you raising it to players that were brought into before changing the terms.

    What if affiliates would say: other online casino's pay us a 500USD CPA fee. So because they do it, you are mandatory to do it as well. That sounds stupid, don't you think?
    If you are referring to other operators, then let me clarify: we are working on the same platform as some other Top brands on the SoftSwiss platform. We kept 25% admin fees until the platform allowed Us to stay effective and operational before 2020.
    As I previously explained, with all 2020 operational costs' changes it became literally impossible to operate with 25% admin fees. (including local taxes in DE: 16%, then 19%, Ireland - 23%, MT - 18 %, it includes also all affiliates here who provide services in the mentioned jurisdictions and get commissions for traffic).
    And, it implies all players we got after the launch as we have to provide necessary service as for the current so for new customers on the same level in 2021 as well with absolutely different operational costs.
    Thus, most of the affiliates got new deals and we continue to work with any problem.

    Unfortunately, when you are not the owner of the platform, the operational costs are not 100% under our control, and the market is not the same as it was 2-3 years ago. All vendors have to raise their costs as they have to grow and provide adequate service, and being a White label we have no way as to accept the current conditions.

    When you say about $500 CPA, so I can assure you that once in a while we get such offers from Top affiliate companies, and, ofc, it is not possible to accept.

    So, I want to say once again, I am ready to talk with every our current affiliate who became a victim of the change and agree on some alternative deal that will minimise a damage cost.
    Last edited by Ruslan KingBilly; 13 February 2021 at 3:58 am.

  16. #30
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    Quote Originally Posted by PROFRBcom View Post
    In your own link I count 23 programs paying 100%.

    Then there is King Billy with:

    King Billy Affiliates: 49.40% - more info; new report: 75% - more info

    And this report showing 75% is old. In fact, someone on AGD posted on January 28, 2021:



    Can't wait to see how well King Billy fares when it is re-evaluated with the new fees. Down to 65%? Or perhaps back down to below 50% where they were originally audited at?
    Dear PROFRBcom,

    I have requested already from AGD a new audit based on the recent changes, so once they are ready, they will publish it on their website in the relevant thread. And, let's see the real numbers then together.
    Regards,

    Ruslan Legenzov
    Head of Affiliates
    King Billy Partners

    Skype: Ruslan King Billy | Email: rs.affiliates@kingbillycasino.com

  17. #31
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    Quote Originally Posted by Ruslan KingBilly View Post
    Dear PROFRBcom,

    I have requested already from AGD a new audit based on the recent changes, so once they are ready, they will publish it on their website in the relevant thread. And, let's see the real numbers then together.
    I genuinely applaud your willingness to do this.

  18. #32
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    Quote Originally Posted by AussieDave View Post
    • The "Admin Fees" are 100% BullSh#t. They're a RUSE.
    • Don't listen or trust AM's who are pushing this cr#p down your throat.(they have vested interest to make you believe this BS)
    • Admin Fees are scam - they ensure owner(s) make as much money as possible from YOUR HARD WORK.

    My advice, do not work with any program who has an "Admin Fee"... There are plenty of other programs who do not have these scam-fees. Support affiliate programs who pay 100% of the Revenue Share you signed up on,which, the program agreed to pay you for.
    They lost a very big streamer that's part of my private group and I've also stopped all my traffic to king Billy brands. No where in their site says about the admin fees this is deceptive marketing on their part. I suggest all other big casino streamers and affiliate marketers to stop your traffic to them.

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  20. #33
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    Quote Originally Posted by Ruslan KingBilly View Post
    when you are not the owner of the platform, the operational costs are not 100% under our control, and the market is not the same as it was 2-3 years ago. All vendors have to raise their costs as they have to grow and provide adequate service, and being a White label we have no way as to accept the current conditions.
    And there my friends is the reason most WL's have these absurd "Admin Fees".

    Back in the day, well before these browser based, multiple game provider casinos were even heard of, when Microgaming, RTG and Playtech ruled, each and ever casino operator paid royalties to the game provider. The more casinos an operator had, the less % (percentage) they paid to the game provider.

    EG - a single Microgaming (MGS) casino, the operator would pay 25% royalties.

    Myself, having been good friends with a number of upper echelon executives at Fortune Lounge Group, their royalties payment amounted to 15%. Reiterating, the more casino you operated, the less royalty % you'd pay across all your casinos.

    White Label casinos are a sub-licensee, in the case of King Billy, their sub-license is granted to them by SoftSwiss. I'm not entirely sure if SoftSwiss (or one of it's subsidiary companies) is the principle License Holder of: (license no. 8048/JAZ2020-013) Curaçao. Regardless, King Billy is a White Label casino, and it pays a % in royalty fees to SoftSwiss.

    But frankly, it's just not the "Admin Fees" that present an issue. It's also the advertised Revenue Share %, where affiliates are getting hammered too.

    Until AGD conducts a new audit, these were the most current RS data:

    25% = 18.78 %
    30% = 22.53 %
    35% = 26.29 %
    40% = 30.04 %
    45% = 33.80 %

    Will the new audit reveal lower RS %'s??? I can't answer that question. However, what I can say is...

    If a casino affiliate program can't or wont reveal the TRUE paid amount to affiliate commission %'s, and insists on marketing PUMPED UP FIGURES, then one should be questioning the program integrity and ethical compass.

    One program I partner, their casino is also licensed in Curaçao, pays me 30% RS. Guess how much I make on a player who loses $1,000? I'm paid $300 (30% RS). This program markets and advertises on their program's web site, the EXACT, and TRUTHFUL amount of revenue share % they pay their partners.

    Most new-breed browser based casinos, affiliates need to be forensic accountants to realise, these places are robbing/scamming affiliates blind!
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  22. #34
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    Quote Originally Posted by Ruslan KingBilly View Post
    I have requested already from AGD a new audit based on the recent changes
    On the surface that request sounds commendable.
    However, word has it, that request wasn't initiated till sh#t started to hit the fan at AGD, and GPWA... just sayin!
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  23. #35
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    Quote Originally Posted by AussieDave View Post
    On the surface that request sounds commendable.
    However, word has it, that request wasn't initiated till sh#t started to hit the fan at AGD, and GPWA... just sayin!
    You are almost certainly correct.

    However, I still think they are doing the right thing by having another public audit done to put an end to the speculation of what the actual percentages are with the changes in admin fees.

  24. #36
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    Pretty sure the audit will show that it's 35%
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  25. #37
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    Quote Originally Posted by PROFRBcom View Post
    I still think they are doing the right thing by having another public audit done to put an end to the speculation of what the actual percentages are with the changes in admin fees.

    The thing is, mate...

    The problem isn't whether the updated "Admin Fee" will change the Revenue Share of affiliates. Instead, it's this entire RUSE that's been perpetrated on affiliates, by these bogus fees, that's the Elephant in the room, here.

    Programs fluff on about Taxes, and other costs... However, these Admin Fees, in 99.999% of cases, are not a combination of these taxes and other expenses. No they are not. These "Admin Fees" are an additional deduction, from the already heavily stomped on GGR.

    Reiterating, include all of these deductions, and the highly inflated RS, which, turns out to be well below par, when affiliates are paid, means, the majority of programs are ROBBING their affiliates blind, with these BOGUS/FAKE Admin Fee(s).

    Edit:
    Here's an extract from Alexander Stevendahl (CEO VideoSlots.com). FYI... In 2014 the stats data was removed by their aff program, claiming, they were updating the software, and that data would be reinstated within a two (2) week period. BS... they didn't reinstate that data for three (3) long years. And, over this time, affiliates were hammered, and are continued to be hammered by a ludicrous "Admin Fee", as well as so many other BOGUS deductions, that most affiliates earn a pathetic 5.5% on their promised 40% deal.

    NB - According to affiliates who promoted VS from day one (1). The addition of the Admin Fee, and all their other BS deductions, did not commence till sometime in late 2014 or very early in 2015.

    maltaprofile.info/article/interview-alexander-stevendahl-ceo-of-videoslots

    Affiliates do a really good job, but they take all the profits
    Ummmm VS would not have ALL these players without affiliates.

    While this thread is not about VideoSlots.com, this thread, and the invention of these "Admin Fees", seems to all stem from programs holding a similar disregard for their affiliate partners. Seems most programs see affiliates as necessity to grow their business. Yet, all too often, we see program over-inflate their commission structure. Furthermore, they lump in so many additional GGR deductions on their affiliate partners, that many affiliates are in fact paying for the entire operational expenses of the casino/gaming entity.

    Fact, before these BS Admin Fees reared their head. Affiliate programs were advertising factual RS %. 25% was acceptable base.
    • If a player lost $1,000, the affiliate was paid 25% of that lose. They received $250.

    Granted in some countries tax is now paid, hence, affiliates (depending on what RS % their on) pays a share of that...

    But what if a program says it's paying you 40% RS, but in your pocket, real money received, your only getting 27%? Well I bet the program is fleecing you for 40% of their costs, not the 27% your being paid... Yes, YET another affiliate program scam.

    Inflated Revenue Share Figures (Fake Numbers)... Bogus Admin Fees... Bonuses (monopoly money) deducted as real-cash... The list goes on, and on.

    Please wake up and smell the coffee. The majority of affiliate programs these days, are sh#fting their affiliate sideways, then some!

    ---------

    P.S. Are AM's in on this con? TBH, I don't know. My guess they get told to say X, Y, Z, and that's what they do.

    What about program managers/head of affiliate program(s), surely they'd know if these fees were a scam? Who knows.

    Some programs are now claiming they're paying GST (consumption tax) in jurisdiction where, they are not even licensed. I find that hard to believe, given, the same programs, do their damnedest to setup their companies is TAX FREE HAVENS, to avoid paying TAXES. Yet, where they are not obligated by any enforceable laws, they now claim to be paying TAX???

    Things that make you go Hmmmmm!
    Last edited by AussieDave; 14 February 2021 at 4:30 pm. Reason: added more info - P.S.
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    Quote Originally Posted by AussieDave View Post
    Reiterating, include all of these deductions, and the highly inflated RS, which, turns out to be well below par, when affiliates are paid, means, the majority of programs are ROBBING their affiliates blind, with these BOGUS/FAKE Admin Fee(s).

    I completely agree.

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    Quote Originally Posted by Ruslan KingBilly View Post
    ...and adjust the commission to the old real % if we come to agreement..
    Basically stating, "we have no problem to revert back but only those who complaint can go get the old rev,share" ... the rest just gets shafted...


    Hey Ruslan, had enough of your bullshit, agressive approach and blunt lies here. Free advise, read your own interview again... Ciao

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    Quote Originally Posted by Ruslan KingBilly View Post
    Dear PROFRBcom,

    I have requested already from AGD a new audit based on the recent changes, so once they are ready, they will publish it on their website in the relevant thread. And, let's see the real numbers then together.
    On king Billy's homepage it states no hidden fees or cost etc. This is bullshite why don't you mention the new admin fee on your homepage in big bold letters???? Because you want the affiliate to do the work and bring in customers I don't like the way you do business I will make a video series for my subscribers on your brands and will inform them not to play or promote king Billy brands

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