Ladbrokes Affiliate program

[-Shay-]

A recommendation is that you list all your problems and issues you have with the partner program and then one or several of you can take it up with them in London for the LAC conference, ok it is still 2 months away and I know it is not fun to promte a brand where you are left in the dark for a longer period of time, but face to face is always better then emails flying back and forth.

I agree that business is better addressed in person. However, this is an online business that most are running here. One would REASONABLY think that these clowns would be willing, able, and capable to send emails to their partners and potential partners that read something differently than "we're a solid brand, why don't you promote us?".

If there are issues that THEIR partners are having, then THEY should respond to those issues directly as opposed to popping in here from time to time in an effort to make it SEEM like they care and are on the case.

[thebookiesoffers]

I agree that business is better addressed in person. However, this is an online business that most are running here. One would REASONABLY think that these clowns would be willing, able, and capable to send emails to their partners and potential partners that read something differently than "we're a solid brand, why don't you promote us?".

If there are issues that THEIR partners are having, then THEY should respond to those issues directly as opposed to popping in here from time to time in an effort to make it SEEM like they care and are on the case.

and face to face all they do is tell you what you want to hear then never do it afterwards (the rogue ones do anyway)

[Sherlock]

what do you guys think... is it intentional scam or incompetence?
I think incompetence (but that is maybe even worse).

[-Shay-]

what do you guys think... is it intentional scam or incompetence?
I think incompetence (but that is maybe even worse).

Corruption is often masked by incompetence. Given how they cut off US Affiliates (that mind you were not promoting to US punters), I definitely smell corruption.

[thebookiesoffers]

incompetence

[TheGooner]

Simply overwhelmed.

Ladbrokes were somehow losing money on their internet channel according to business reports, and they've decided to outsource it to experts in order to get it functioning correctly. Unfortunately the process of conversion appears to have been run "on the cheap".

I'm not sure who made the sales pitch to take over running the affiliate program, but I think that they probably won it with a low priced bid, without understanding the complexity of a 5 channel program (sports, casino, poker, bingo, vegas) which also has different licenses in additional countries, or the volume of transactions and sheer number of affiliates.

It's clear that the Mexos software is NOT up to the task of reporting details in it's "vanilla" (out of the box) state and will require a high level of customisation is order to create reports similar to the previous software. While I have seen some progress on reporting it is on minor field changes and slowly matching up data from system into reports.

On the Affiliate Manager side, I have been able to discuss some items with my AM in a timely manner (usually overnight email), but again I get the feeling that the entire operation is understaffed and find it difficult to cope with the sheer volume ... and it's volume that has increased dramatically with the switchover due the the high level of complaints about the inadequate software.

Ladbrokes have tens of thousands of affiliates, and I'd expect that most of the active affiliates (say 30%) have tried to get in contact with thier AM over the last month at least once (and probably much more than that). How much work is that to handle? Let's guess.

If we estimated 5,000 active affiliates made an average of two contacts a week then there are 10,000 contacts to handle. If a contact (email/ message / call) takes 5 minutes to handle then an AM can deal with 12 per hour, 96 a day, and around 500 per week. So thats a volume that requires 20 AMs just there - and that's assuming everything is a simple read / respond fix that takes 5 minutes. clearly it could be much more.

Do you think the new outfit has 20 AMs running already? I don't.

I think that we are seeing what happens when a "3rd party bid" comes in low without understanding the details of the business. I'm not sure that the current state of the switchover, and the affiliate dis-satisfaction has been escalated to in-house Ladbrokes management yet. And even when it is - I don't expect an about face. But we may see more resources put on the job.

I think that we have to work with the new product, the new people, and the new set-up, and make sure that changes are made in a timely fashion so that we get enough information out of this Mexos software to be able to do our job.

So as I say, simply overwhelmed.

[Sherlock]

I am about to agree. They outsourced the work to Israel, where are the best and the worst guys generally in marketing. I will rather stop here not to be accused of racism (but I was living in Jewish family so I can make few jokes about Jews!).

Anyways stats stopped to work for me, last date I see now is 25th December, however I saw 26th Dec new RFD even today in the morning. Incredible. They can hire random guy from this forum and he will do better job.

[freebetking]

incompetence has made them overwhelmed and the bottom line is it's the affiliates who suffer, no payment, no response, crap affiliate software, yet the overwhelmed affiliate managers are still chasing down new business and the elusive top spots...well done lads your not too overwhelmed then.

[whackojacko2]

Well there is no excuse for make false promises.... Jonathan seemed perfectly capable of replying when he was trying to get me to start promoting them. I will not accept any excuses..

The original issue and the reason for this thread has been lost over the last 2 months but since I was told, again, by a different manager I would be contacted soon 2 weeks ago. I have finally emailed them again..

Hey ****,


Still not heard anything back since you emailed me 2 weeks ago?


Regards,


Sam

[whackojacko2]

This thread is now 7th on Google Listings when searching LAdbrokes Affiliate or LAdbrokes Affiliate Program...

Nice 10 spots up from last time I searched...

Need an admin to update thread title to something more apt though? Perhaps "Ladbrokes Affiliate Program is a scam"

[whackojacko2]

No surprise that the person who I emailed a few weeks ago in Ladbrokes about this who said she will get it sorted has now disappeared...

This gets crazier every day

[Sherlock]

The person probably commited suicide.

[FictionNet]

I have still not been paid by Ladbrokes for November 2013 revenue, despite my affiliate rep (Saar) indicating that I'd be paid today. Now he's referring to Ladbrokes' 'payment cycles' which I don't much care for when I'm waiting for a late payment.

[Grahams]

There is only one good step at this stage, withdraw from all this sick cooperation with Ladbrokes.

[justbookies]

This is a rare situation where the person to blame is the Ladbrokes CEO. He is under pressure to perform after bad results. He and his board took a look at William Hill (whose results have put Ladbrokes in the shade) and said: "Hey what did William Hill do? They partnered with Playtech and farmed out the marketing to Israel."

Little did the Ladbrokes ceo realise that was William Hill's big mistake, one which William Hill finally and painfully reversed out of by buying out the Playtech stake in the William Hill sportsbook (and as it impacted in the affiliate world migrating away from mexos to netrefer). It was an abortion for William Hill. So William Hill's success was not down to their Playtech tie-up with the sportsbook and the marketing, that was the one area of regret they had. But the Ladbrokes board in their total incompetence and ignorance have copied what William Hill did, only they are so dumb they copied the bit that was a mistake. I know people in William Hill are laughing at what Ladbrokes have done, and with very good reason. Headless chickens.

[whackojacko2]

Just sent another email to the girl who promised me a month ago she would get this issue fixed for me. This was the reply:

Hello,

I have left the business, so please contact your new account manager in
regards any affiliate queries. Please contact Davin Jacobson at
davin.jacobson@ladbrokes.co.uk in regards any other queries.

Regards,

Liva Krumina

[whackojacko2]

So, on to the next guy "Davin jacobson"


Hi Davin,


I have had a LONG standing issue with Ladbrokes - https://www.gpwa.org/forum/ladbrokes...am-214732.html for details


I emailed Liva a month ago who promised she would finally remedy my situation. As with every Ladbrokes employee to date, she lied.


Can you please address the issues above


Sam

[Sherlock]

Just sent another email to the girl who promised me a month ago she would get this issue fixed for me. This was the reply:

Hello,

I have left the business, so please contact your new account manager in
regards any affiliate queries. Please contact Davin Jacobson at
davin.jacobson@ladbrokes.co.uk in regards any other queries.

Regards,

Liva Krumina

LOL

I assume I do not have to write her a summary what happens anymore

I really love how this "Liva" guaranteed me some conditions or how she was excited about LB affiliate programme even few weeks ago. I am sure she is excisted about her new job again. And she will be in March again. The Ladbrokes affiliate is totally rotten. There must be sitting some ultra idiot as head of affiliates who totally has no clue about anything (from hiring people to the reason why affiliate programme exists).

[whackojacko2]

Its so sad. I have always seen instances where 1 or 2 individuals manage to be awful at their job while the rest of a company is superb, it would appear in Ladbrokes, they are ALL incompetent...

Time to start mailing Ladbrokes CEO on Linkedin

[Sherlock]

This is the guy who has to respond here: http://calvinayre.com/2013/12/26/bus...view-bl-video/
I have posted link to this thread under the video, I hope will be approved.

And I already do not like him Why they do not say that the main reason there was switch from Score is that Score was a thievery company and they figured out that theft does not pay off? Everyone knows this, so it is no secret I guess. Because they do not know it. What is the point building a brand with people who simply count gains and loses?

Honestly I do not care if someone is thief or not. It is everyone's decision how he will live and make money. Everyone has temptation to be greedy or lazy and then he acts like thief or idiot. The point is that this behavior does not pay off and if there is some market area where this is shown, then it is affiliate industry.

This thread should go higher than to Head of affiliates, but I am afraid that person has no internet connection.